--- title: 5 Best Practices for Improving the Viewability of Digital Ads description: Quick ways to increase the chances your ad will be seen. image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/digital-lights-2-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # 5 Best Practices for Improving the Viewability of Digital Ads ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [by Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) 23 Feb, 2017 - - - [mailto:?Body=https://www.websitemagazine.com/advertising/5-best-practices-for-improving-the-viewability-of-digital-ads](mailto:?Body=https://www.websitemagazine.com/advertising/5-best-practices-for-improving-the-viewability-of-digital-ads) - Link Copied! ![5 Best Practices for Improving the Viewability of Digital Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/digital-lights-2-1-1-1.jpg) **Getting your digital ad seen by its intended audience shouldn't be a struggle - as viewability isn't even a click through or a conversion. Still, it's considered a win if half the ad is visible for a second or two (depending on the network and the ad type). ** While there are many calling for [100 percent](https://www.marketingweek.com/2017/02/02/pgs-media-crackdown-is-start/) viewability, there are steps brands can take themselves to improve viewability including: 1. **Using Responsive Design** [Responsive ads](https://support.google.com/dfp_premium/answer/3423562) fit the browsers visitors are using to access a website, which not only provides a better user experience but can also improve viewability since the campaigns will render properly regardless of device being used. 2. **Consider Page Speed** Google recommends that brands ensure page loads are fast and reliable, including ad rendering time. Use of [asynchronous ad tags](https://support.google.com/adxseller/answer/3378029?hl=en) is recommended by Google, and speed optimization tools such as [Google Pagespeed](https://developers.google.com/speed/pagespeed/) can be used to analyze and optimize site performance according to the network. Mobile sites, for example, that loaded within 5 seconds, versus 19 seconds, were observed to have [25 percent higher viewability](https://support.google.com/dfp_premium/answer/6199883?hl=en).  3. **Produce Great Content** Easy enough, right? While there are a lot of recommendations about improving viewability, one of the key components to whether an ad will be seen is if a person is willing to invest a few seconds of their time with it.  4. **Go Vertical** According to Google, the most viewable ad sizes are the vertical sizes units, for example, 160x600. 5. **Avoid the Top** Google suggests (again) that the most viewable position for an ad is right above the fold, not at the top of the page. ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [Amberly Dressler](https://www.websitemagazine.com/advertising/author/amberly-dressler) Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. 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