A new service is being tested that would allow Web users to click on an ad to save it so they can interact with it later. The company behind it is startup AdKeeper, whose CEO Scott Kurnit founded the Web property that became About.com.
The idea behind kept ads is that Internet users might be more likely to engage with them on their own time than when the ad is first served. For instance, someone who goes to a site for a very specific purpose may see an ad that interests them but not be willing to engage with it for fear it will disrupt their original mission - particularly if filling out a registration form is required. Or someone browsing the Web at work might be less likely to click on an ad that interests them from their employer's computer than they would in the privacy of their own home.
The solution that AdKeeper is currently testing would allow those users to click on a box marked "save this ad", and then they can access it later to read it, register if necessary, share the ad with a friend, print it or whatever they decide. The AdKeeper program includes a measurement system called Keep Metrics that will identify the number of times an ad is kept, the number of users who kept it, and on which websites the ad was kept.
Kurnit will be launching AdKeeper sometime in early 2011, and he will be publicly releasing regular Keep Metrics reports to show which websites are leading the various kept-ads categories. Publishers can sign up for the AdKeeper program, which will track their progress and - if successful in the ad-keeping department - provide substantial incentive for advertisers.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.