--- title: Ads in Apps Are the Most Likely to Stick description: Compete has released a new Smartphone Intelligence survey which found that advertisements in mobile ... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/compete-mini-Jan-22-2023-11-41-18-4281-PM-1-1-1.gif --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Ads in Apps Are the Most Likely to Stick ![Linc Wonham](https://www.websitemagazine.com/hubfs/Linc%20Wohnam.jpeg) [by Linc Wonham](https://www.websitemagazine.com/advertising/author/linc-wonham) 21 Jun, 2011 - - - [mailto:?Body=https://www.websitemagazine.com/advertising/ads-in-apps-are-most-likely-to-stick](mailto:?Body=https://www.websitemagazine.com/advertising/ads-in-apps-are-most-likely-to-stick) - Link Copied! ![Ads in Apps Are the Most Likely to Stick](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/compete-mini-Jan-22-2023-11-41-18-4281-PM-1-1-1.gif) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/compete-mini-Jan-22-2023-11-41-18-9162-PM-1-1-1.gif?width=75&height=75&name=compete-mini-Jan-22-2023-11-41-18-9162-PM-1-1-1.gif)Compete has released a new Smartphone Intelligence survey which found that advertisements in mobile apps have a better chance of influencing consumers than do ads on mobile websites.   More than half of the smartphone users polled (52 percent) said that they remember ads they see in mobile applications, but only 40 percent could make the same claim about the ads they see on the mobile Web. The divide increased when respondents were segmented by the mobile platforms they use, with Android and iPhone users claiming better recall for in-app ads over mobile Web ads in even greater numbers.   Given the popularity and demographics of each platform, the mobile advertising industry should take note of Compete's conclusions.   "If the behaviors of iPhone and Android users - who have more experience interacting with different forms of mobile advertising - are indicative of where the industry is headed, we're starting to see what forms of advertising could be most effective moving forward," said Danielle Nohe, the director of technology and entertainment for Compete.   ![Linc Wonham](https://www.websitemagazine.com/hubfs/Linc%20Wohnam.jpeg) [Linc Wonham](https://www.websitemagazine.com/advertising/author/linc-wonham) I am a longtime content specialist with vast experience in ideating, creating and editing articles, infographics, books, ebooks, white papers, insights guides, corporate POVs, video scripts and more for omnichannel promotion and distribution on behalf of publishers, brands and creative agencies. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Linc Wonham", "url" : "https://www.websitemagazine.com/advertising/author/linc-wonham" }, "dateModified" : "2023-05-01T20:15:17.469Z", "datePublished" : "2011-06-21T05:00:00.000Z", "headline" : "Ads in Apps Are the Most Likely to Stick", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/compete-mini-Jan-22-2023-11-41-18-4281-PM-1-1-1.gif" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/advertising/ads-in-apps-are-most-likely-to-stick", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Linc Wonham" } ], "headline" : "Ads in Apps Are the Most Likely to Stick", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```