Adsense For Your RSS

Peter Devereaux
by Peter Devereaux 18 Aug, 2008
Adsense For Your RSS

Google has formally announced Adsense for Feeds, a program that displays both contextual and placement targeted ads in FeedBurner feeds. Feedburner's advertising network (FAN) has officially been closed and no new applications are being accepted.

AdSense for Feeds lets affiliates create a new ad unit that is automatically sized for a specific feed (either 468x60 or 300x250). "Generally, the 300x250 size will display when there's more content and when your feed is being viewed in a device with a larger display," explains Google. Affiliates can choose if they want image ads, text ads or a combination, the ad frequency (every feed item, every 2nd, 3rd, or 4th item), the position (top or bottom of the post), the colors and a channel that tracks the ad performance.

There is no connection between AdSense accounts and Feedburner accounts, so Google adds the service to your AdSense account directly. The downside is that feeds need to be migrated manually. Google has temporarily paused processing new manual migration requests as of this morning. Bloggers are able to burn new feeds automatically within their Adsense accounts however.

RSS advertising has never had much in the way of mass adoption (perhaps because of low RSS adoption as a whole) but this may give it the push it actually needs to become a valuable advertising medium.

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.