2017 Advertising Fraud Solution Roundup; The Names to Know

Website Magazine's August 2017 issue covered several vendors and steps that ecommerce merchants could take to prevent ecommerce (chargeback) fraud.

Just because you're not actually selling products, of course, does not mean that "bad actors" won't be coming for you - particularly if you are advertising on the Web.

Fortunately, there are numerous software providers fighting the good fight and doing all they can to prevent advertisers from wasting their budget on website traffic and users of poor quality.

Ad fraud detection technology, also know as ad verification vendors, automate the monitoring of ad campaigns for fraud. Let's take a look at a few of those solutions now and what makes their offerings so unique and valuable.