Website Magazine's August 2017 issue covered several vendors and steps that ecommerce merchants could take to prevent ecommerce (chargeback) fraud.
Just because you're not actually selling products, of course, does not mean that "bad actors" won't be coming for you - particularly if you are advertising on the Web.
Fortunately, there are numerous software providers fighting the good fight and doing all they can to prevent advertisers from wasting their budget on website traffic and users of poor quality.
Ad fraud detection technology, also know as ad verification vendors, automate the monitoring of ad campaigns for fraud. Let's take a look at a few of those solutions now and what makes their offerings so unique and valuable.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.