--- title: Bing Ads Intelligence Drops Two Features description: Starting January 1, 2016, Bing is discontinuing the Auction Insights and Opportunities tabs within B... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/microsoft-bing-logo-Jan-22-2023-11-47-19-5101-PM-3-3-3.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Bing Ads Intelligence Drops Two Features ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [by Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) 31 Dec, 2015 - - - [mailto:?Body=https://www.websitemagazine.com/advertising/bing-ads-intelligence-drops-two-features](mailto:?Body=https://www.websitemagazine.com/advertising/bing-ads-intelligence-drops-two-features) - Link Copied! ![Bing Ads Intelligence Drops Two Features](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/microsoft-bing-logo-Jan-22-2023-11-47-19-5101-PM-3-3-3.png) **Starting January 1, 2016, Bing is discontinuing the Auction Insights and Opportunities tabs within Bing Ads Intelligence (BAI).** Although both features will still be accessible within the Bing Ads Web user interface (UI), they will no longer be available in BAI. To access Auction Insights in the Bing Ads Web UI, users can visit the "details" drop-down menu in the Campaigns, Ad Groups and Keywords tabs. From there, users can also export the Auction Insights as a report. Conversely, users can find Broad Match Opportunities in the "opportunities" tab in the Bing Ads Web UI, where they can see keywords and potential search queries, as well as export them as they would in BAI. Bing [also notes](https://advertise.bingads.microsoft.com/en-us/blog/40249/2-features-in-bing-ads-intelligence-to-be-discontinued?linkId=19952293) the differences between the Bing Ads Web UI version of Auction Insights and Opportunities. For starters, Auction Insights in the Bing Ads web UI enables users to select campaigns, ad groups and keywords to reference their performance inline. In BAI, however, users could only select Auction Insights by their names without reviewing performance metrics. On the other hand, Opportunities in the Bing Ads UI enables users to view the data at an account level or at a campaign level with sorting and filtering done through a table in the Bing Ads UI. Users can also dismiss the opportunities they don't want or apply the selected opportunities only. For reference, users could only get the account level Broad Match Opportunities in BAI, with sorting and filtering done through Excel. Users also couldn't dismiss opportunities and could only "apply all" at an account level. --- --- ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [Allison Howen](https://www.websitemagazine.com/advertising/author/allison-howen) I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. 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