Over six months ago, Google launched the Adsense Publisher Toolbar, a browser-based extension that enabled publishers to monitor their earnings and performance directly on their own website pages.
31,000 Adsense publishers now use the Chrome extension, but thanks to a few recent improvements, you can (should) expect that number to skyrocket.
The toolbar, which consequently now supports DoubleClick for publishers, has received new blocking capabilities that are definitely worthy of note. Publishers that have the extension enabled will be able to block ads they deem unsuitable for their audience without needing to navigate to their account or spending time determining which ad or URL to block. Publishers can even indicate to Google if there was a problem with an ad - e.g. the ad in unsafe, the landing page is unaccurate, etc.
Previously, publishers were only able to view account. Now, those ad overlays display additional information about the ad unit including the name of the ad slot, performance metrics, destination and display URLs, as well as a preview of the ad. And, if publishers are using the Ad Review Center, they can now take action on either the ad or the URL, choosing to block the ad directly which adds it to the URL filter list.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.