--- title: Digital Ad Measurement Denied Its Big Leap Forward description: As digital advertisers work to drive as much engagement and interaction as possible, it is crucial t... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/money-coming-out-of-laptop-image-Jan-22-2023-11-46-52-5380-PM-2-2-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Digital Ad Measurement Denied Its Big Leap Forward ![Derek Schou](https://www.websitemagazine.com/hubfs/Author%20Photos/Derek%20Schou.jpg) [by Derek Schou](https://www.websitemagazine.com/advertising/author/derek-schou) 31 Dec, 2014 - - - [mailto:?Body=https://www.websitemagazine.com/advertising/digital-ad-measurement-denied-big-leap-forward](mailto:?Body=https://www.websitemagazine.com/advertising/digital-ad-measurement-denied-big-leap-forward) - Link Copied! ![Digital Ad Measurement Denied Its Big Leap Forward](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/money-coming-out-of-laptop-image-Jan-22-2023-11-46-52-5380-PM-2-2-1.png) **As digital advertisers work to drive as much engagement and interaction as possible, it is crucial that they receive accurate metrics on how their ads are performing.** The [Interactive Advertising Bureau](https://www.iab.net/) (IAB) has released its latest paper titled "[State of Viewability Transaction 2015](https://www.iab.net/viewability)" and it's shining a rather bright virtual light on a real problem in the industry right now. While ![Derek Schou](https://www.websitemagazine.com/hubfs/Author%20Photos/Derek%20Schou.jpg) [Derek Schou](https://www.websitemagazine.com/advertising/author/derek-schou) Derek Schou is a seasoned marketing and business professional with extensive experience in various industries, including electronics, automotive, environmental cleaning, industrial networking, and digital publishing. He is skilled in SQL, CRM administration using both Salesforce and Microsoft Dynamics, WordPress, website design using HTML5, CSS3, JavaScript, Python, Adobe Creative Suite, Kronologic, and Microsoft Office. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Derek Schou", "url" : "https://www.websitemagazine.com/advertising/author/derek-schou" }, "dateModified" : "2023-05-01T20:17:19.846Z", "datePublished" : "2014-12-31T06:00:00.000Z", "headline" : "Digital Ad Measurement Denied Its Big Leap Forward", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/money-coming-out-of-laptop-image-Jan-22-2023-11-46-52-5380-PM-2-2-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/advertising/digital-ad-measurement-denied-big-leap-forward", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Derek Schou" } ], "headline" : "Digital Ad Measurement Denied Its Big Leap Forward", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```