Digital Ad Measurement Denied Its Big Leap Forward

Derek Schou
by Derek Schou 31 Dec, 2014

As digital advertisers work to drive as much engagement and interaction as possible, it is crucial that they receive accurate metrics on how their ads are performing.

The Interactive Advertising Bureau (IAB) has released its latest paper titled "State of Viewability Transaction 2015" and it's shining a rather bright virtual light on a real problem in the industry right now.