Marketers today must leverage platforms that give them insights into consumers' tendencies and behaviors.
Upsight, an enterprise mobile apps, is taking a step in that direction today, releassnig a new version of its marketing platform.
The new Upsight Marketing platform provides mobile marketers with a variety of useful features that can help them understand who their consumers are by exploring user attributes and behaviors based on the last session and the amount spent. To help users understand the data, the platform enables marketers to explore the data through dynamic data visualizations. Marketers can then leverage this user data to build and execute language localized A/B testing campaigns across multiple apps.
"For the first time ever, consumers now spend more time in mobile apps than on the web. This shift is making it increasingly difficult for modern marketing organizations to adapt to the exponential increase in mobile user data and sophistication of mobile marketing campaigns," said Josh Williams, chairman and CTO of Upsight. "We redesigned Upsight Marketing to help the mobile marketer address these challenges - making it easier to explore user data and use these insights to run powerful, cross ¬¨¬®¬¨¬Æapp marketing campaigns that can be A/B tested and language localized."