--- title: Leading Tech Companies are Fueling Display Advertising description: Website Magazine's January issue about 2011 Web trends predicted that bold and innovative new ... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/up-Jan-22-2023-11-46-47-7450-PM-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Leading Tech Companies are Fueling Display Advertising ![Michael Phillips](https://www.websitemagazine.com/hubfs/Michael%20Phillips.jpeg) [by Michael Phillips](https://www.websitemagazine.com/advertising/author/michael-phillips) 23 Feb, 2011 - - - [mailto:?Body=https://www.websitemagazine.com/advertising/leading-tech-companies-are-fueling-display-advertising](mailto:?Body=https://www.websitemagazine.com/advertising/leading-tech-companies-are-fueling-display-advertising) - Link Copied! ![Leading Tech Companies are Fueling Display Advertising](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/up-Jan-22-2023-11-46-47-7450-PM-1-1-1.jpg) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/up-Jan-22-2023-11-46-48-1950-PM-1-1-1.jpg?width=75&height=75&name=up-Jan-22-2023-11-46-48-1950-PM-1-1-1.jpg) Website Magazine's January issue about 2011 Web trends predicted that bold and innovative new technologies would fuel the resurgence of online display advertising this year. It's happening, by way of leading tech companies like Microsoft and their HTML5-based unit for tablets and smartphones that connect five panels into a 300 x 3,000 interactive film strip. The early winner, however, may be Vibrant's new VIA Dynamic technology that will give new meaning to the term "contextual relevancy". The Vibrant ad units have live feeds that can reword advertisers' ad copy to better match the content of a Web page, and the ads can change colors, fonts and calls-to-action to fit their surroundings in real time. This is one item from the April 2011 issue Net Briefs department. [See Next , ‚àö√∫‚àö‚â†](https://www.websitemagazine.com/blog/mark-your-calendars-the-ipv6-internet-address-system) [, ‚àö√∫‚àö‚Ñ¢ See Previous](https://www.websitemagazine.com/blog/what-to-expect-from-the-new-ebay) Upgrade to a professional-level subscription or renew to receive your free copy of Web 360! ![Michael Phillips](https://www.websitemagazine.com/hubfs/Michael%20Phillips.jpeg) [Michael Phillips](https://www.websitemagazine.com/advertising/author/michael-phillips) Masson specializes in helping brands articulate their purpose and communicate their value—through naming, campaigns, pitch decks, copy, video, and multi-platform, targeted content series. - - - - [mailto:michael.phillips@websitemagazine.com](mailto:michael.phillips@websitemagazine.com) #### Popular Post ### [Google's PLAs Get a Boost ![Google's PLAs Get a Boost](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-09-06-9914-PM-Apr-25-2023-03-04-19-8793-AM-May-01-2023-08-19-35-7865-PM.png)](https://www.websitemagazine.com/advertising/googles-plas-get-a-boost) ### [Tips to Improve PPC Campaigns and Reduce Cost Per Click ![Tips to Improve PPC Campaigns and Reduce Cost Per Click](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-4482896-1.jpg)](https://www.websitemagazine.com/advertising/tips-to-improve-ppc-campaigns-and-reduce-cost-per-click) ### [Top 50 Ad Networks To Explore ![Top 50 Ad Networks To Explore](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-12-58-31-6108-PM-4-2.png)](https://www.websitemagazine.com/advertising/top-50-ad-networks-to-explore) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Michael Phillips", "url" : "https://www.websitemagazine.com/advertising/author/michael-phillips" }, "dateModified" : "2023-05-01T20:19:09.733Z", "datePublished" : "2011-02-23T06:00:00.000Z", "headline" : "Leading Tech Companies are Fueling Display Advertising", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/up-Jan-22-2023-11-46-47-7450-PM-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/advertising/leading-tech-companies-are-fueling-display-advertising", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Michael Phillips" } ], "headline" : "Leading Tech Companies are Fueling Display Advertising", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```