--- title: Nearly 1 in 3 Consumers Surveyed Like Targeted Ads description: With the Federal Trade Commission recommending stronger regulations for online advertising, the futu... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bullseye-mini-Jan-22-2023-11-48-59-3405-PM-1-1-1.gif --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Nearly 1 in 3 Consumers Surveyed Like Targeted Ads ![Linc Wonham](https://www.websitemagazine.com/hubfs/Linc%20Wohnam.jpeg) [by Linc Wonham](https://www.websitemagazine.com/advertising/author/linc-wonham) 16 Dec, 2010 - - - [mailto:?Body=https://www.websitemagazine.com/advertising/nearly-1-in-3-consumers-surveyed-like-targeted-ads](mailto:?Body=https://www.websitemagazine.com/advertising/nearly-1-in-3-consumers-surveyed-like-targeted-ads) - Link Copied! ![Nearly 1 in 3 Consumers Surveyed Like Targeted Ads](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bullseye-mini-Jan-22-2023-11-48-59-3405-PM-1-1-1.gif) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/bullseye-mini-Jan-22-2023-11-48-59-8331-PM-1-1-1.gif?width=75&height=75&name=bullseye-mini-Jan-22-2023-11-48-59-8331-PM-1-1-1.gif)With the Federal Trade Commission recommending stronger regulations for online advertising, the future of behavioral Web marketing practices is somewhat uncertain right now. The FTC argues that consumers overwhelmingly consider these targeted ads intrusive, but a recent survey from Burst Media suggests that the issue is not so one-sided. The study found that 27 percent of respondents said they like to receive ads that are targeted to their interests, and when separated by gender, 33 percent of the men would freely offer personal information to receive more relevant ads online. That number was about equal to the 34 percent of men and women who said they dislike targeted ads, and slightly less than the 38 percent who reported that they were usually uninterested in the products offered through targeted advertising. A little more than half of the respondents, 54 percent, said that they find targeted ads to be "annoying and distracting." Broken down into age groups, 35 percent of 18- to 34-year-olds said they don't mind targeted ads, and 25 percent of 35- to 54-year-olds said they like them. ![Linc Wonham](https://www.websitemagazine.com/hubfs/Linc%20Wohnam.jpeg) [Linc Wonham](https://www.websitemagazine.com/advertising/author/linc-wonham) I am a longtime content specialist with vast experience in ideating, creating and editing articles, infographics, books, ebooks, white papers, insights guides, corporate POVs, video scripts and more for omnichannel promotion and distribution on behalf of publishers, brands and creative agencies. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Linc Wonham", "url" : "https://www.websitemagazine.com/advertising/author/linc-wonham" }, "dateModified" : "2023-05-01T20:16:39.363Z", "datePublished" : "2010-12-16T06:00:00.000Z", "headline" : "Nearly 1 in 3 Consumers Surveyed Like Targeted Ads", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bullseye-mini-Jan-22-2023-11-48-59-3405-PM-1-1-1.gif" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/advertising/nearly-1-in-3-consumers-surveyed-like-targeted-ads", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Linc Wonham" } ], "headline" : "Nearly 1 in 3 Consumers Surveyed Like Targeted Ads", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```