--- title: Online Ad Spend Falls for First Time in 8 Years description: According to IDC, online ad spending will drop in the first quarter of 2009 for the first time since... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/down-Jan-22-2023-11-50-32-5099-PM-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Online Ad Spend Falls for First Time in 8 Years ![Michael Phillips](https://www.websitemagazine.com/hubfs/Michael%20Phillips.jpeg) [by Michael Phillips](https://www.websitemagazine.com/advertising/author/michael-phillips) 03 Mar, 2009 - - - [mailto:?Body=https://www.websitemagazine.com/advertising/online-ad-spend-falls-for-first-time-in-8-years](mailto:?Body=https://www.websitemagazine.com/advertising/online-ad-spend-falls-for-first-time-in-8-years) - Link Copied! ![Online Ad Spend Falls for First Time in 8 Years](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/down-Jan-22-2023-11-50-32-5099-PM-1-1-1.jpg) According to [IDC](https://www.idc.com/home.jhtml), online ad spending will drop in the first quarter of 2009 for the first time since the dot-com bubble burst in 2001. According to the study, search ads increased in Q4 2008 by 10 percent, but display ads fell 18 percent and classified ads fell 7 percent. IDC also predicts that search ads will see a drop, while display and classified ads drop even further. "All in all, we believe U.S. Internet advertising revenue could contract by as much as 5 percent in 1Q09 \[compared to 2008's first quarter\]. And things may get worse in the second quarter," IDC said. IDC predicts a slow recovery starting in mid-2009. For advertisers, this may signal a good time to renegotiate rates. For publishers, this may be a good time to consider advertising alternatives, like site sponsorships and paid blogging opportunities. ![Michael Phillips](https://www.websitemagazine.com/hubfs/Michael%20Phillips.jpeg) [Michael Phillips](https://www.websitemagazine.com/advertising/author/michael-phillips) Masson specializes in helping brands articulate their purpose and communicate their value—through naming, campaigns, pitch decks, copy, video, and multi-platform, targeted content series. - - - - [mailto:michael.phillips@websitemagazine.com](mailto:michael.phillips@websitemagazine.com) #### Popular Post ### [Google's PLAs Get a Boost ![Google's PLAs Get a Boost](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-09-06-9914-PM-Apr-25-2023-03-04-19-8793-AM-May-01-2023-08-19-35-7865-PM.png)](https://www.websitemagazine.com/advertising/googles-plas-get-a-boost) ### [Tips to Improve PPC Campaigns and Reduce Cost Per Click ![Tips to Improve PPC Campaigns and Reduce Cost Per Click](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-4482896-1.jpg)](https://www.websitemagazine.com/advertising/tips-to-improve-ppc-campaigns-and-reduce-cost-per-click) ### [Top 50 Ad Networks To Explore ![Top 50 Ad Networks To Explore](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-12-58-31-6108-PM-4-2.png)](https://www.websitemagazine.com/advertising/top-50-ad-networks-to-explore) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Michael Phillips", "url" : "https://www.websitemagazine.com/advertising/author/michael-phillips" }, "dateModified" : "2023-05-01T20:20:51.505Z", "datePublished" : "2009-03-03T06:00:00.000Z", "headline" : "Online Ad Spend Falls for First Time in 8 Years", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/down-Jan-22-2023-11-50-32-5099-PM-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/advertising/online-ad-spend-falls-for-first-time-in-8-years", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Michael Phillips" } ], "headline" : "Online Ad Spend Falls for First Time in 8 Years", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```