What effect has Google's removal of advertising from the right hand side of its search results pages had on campaign spend and performance? There's quite a bit of data floating around that examines the development.
Kenshoo, for example, published results from research it conducted over the week following the Google change, finding a small (one percent) decrease in CPC (cost per click), and on the whole, week-over-week changes to click and spend volume were within normal weekly variance, with a small increase in clicks and a smaller increase in spending due to the drop in average cost per click (CPC).
Another study from Accuracast found that the click-through rate has increased on paid search results at the top of the results. Accuracast's data shows a large increase of 18.2 percent for ads in position 4, and increases for position 1 and 2 of 8.4 percent & 7.7 percent, respectively as well. The only ad position where the CTR dropped after the change was position 3.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.