There is a whole new way for advertisers to reach their prospects through LinkedIn.
This is because the professional social network has announced that the company's self-serve platform, LinkedIn Ads, now allows advertisers to use videos to promote their brands. The platform also works with YouTube, which means that brands can leverage videos from their existing YouTube presence to promote their brand on LinkedIn.
According to a LinkedIn blog post, the video ads will appear in 300x250 units across the social network and will compete for impressions in the same way that the site's traditional text and image ad formats do. Furthermore, when a LinkedIn user is engaged with a video ad, the video will take over the entire ad unit and play for 30 seconds. After the video's completion, users have the ability to click through to the advertiser's landing page or website.
I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver