--- title: Yahoo and Adobe to Offer Online Ads in PDFs description: Yahoo and Adobe have partnered to offer dynamic, online ads in PDF documents, currently in beta test... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-12-58-39-2666-PM-Apr-25-2023-02-55-24-4202-AM-3.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Yahoo and Adobe to Offer Online Ads in PDFs ![Michael Phillips](https://www.websitemagazine.com/hubfs/Michael%20Phillips.jpeg) [by Michael Phillips](https://www.websitemagazine.com/advertising/author/michael-phillips) 29 Nov, 2007 - - - [mailto:?Body=https://www.websitemagazine.com/advertising/yahoo-and-adobe-to-offer-online-ads-in-pdfs](mailto:?Body=https://www.websitemagazine.com/advertising/yahoo-and-adobe-to-offer-online-ads-in-pdfs) - Link Copied! ![Yahoo and Adobe to Offer Online Ads in PDFs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-12-58-39-2666-PM-Apr-25-2023-02-55-24-4202-AM-3.png) Yahoo and Adobe have partnered to offer dynamic, online ads in PDF documents, currently in beta testing. The new ads will be a step beyond static ads that currently are embedded in PDF files. Using Yahoo's network, publishers will be able to submit their PDF files to Yahoo, who will then display contextually relevant ads next to the content and send the file back to the publisher. When a user opens a PDF online, the ads will appear and be clickable, leading the user to the advertiser's website. If the user is offline or prints the PDF, the ads will be stripped. Given the widespread popularity of PDFs with publishers for their clean and attractive looks, along with the massive popularity of the files among users, this could be a big step for Yahoo to gain some ground on Google. Currently there was no word on whether the program will include other ad providers outside of Yahoo. Advertisers will clearly benefit from the exposure of a previously untapped dynamic ad market, while users will undoubtedly start to enjoy the benefits of previously paid content that will now be free because of the ad revenue. There are some options for advertisers to control the ads being displayed - a major consideration as publishers open up premium content and relenquish some control of their brand to advertisers - publishers can block ads from up to 200 URLs. The ads will begin as text-only pay-per-click ads but there are plans to include graphical and rich media ad formats in the future. To learn more and be considered for inclusion in the program, publishers can [sign up here](https://advision.webevents.yahoo.com/scp/viewer/index.php?client_id=1173&event_id=18671). ![Michael Phillips](https://www.websitemagazine.com/hubfs/Michael%20Phillips.jpeg) [Michael Phillips](https://www.websitemagazine.com/advertising/author/michael-phillips) Masson specializes in helping brands articulate their purpose and communicate their value—through naming, campaigns, pitch decks, copy, video, and multi-platform, targeted content series. - - - - [mailto:michael.phillips@websitemagazine.com](mailto:michael.phillips@websitemagazine.com) #### Popular Post ### [Google's PLAs Get a Boost ![Google's PLAs Get a Boost](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-09-06-9914-PM-Apr-25-2023-03-04-19-8793-AM-May-01-2023-08-19-35-7865-PM.png)](https://www.websitemagazine.com/advertising/googles-plas-get-a-boost) ### [Tips to Improve PPC Campaigns and Reduce Cost Per Click ![Tips to Improve PPC Campaigns and Reduce Cost Per Click](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-4482896-1.jpg)](https://www.websitemagazine.com/advertising/tips-to-improve-ppc-campaigns-and-reduce-cost-per-click) ### [Top 50 Ad Networks To Explore ![Top 50 Ad Networks To Explore](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-12-58-31-6108-PM-4-2.png)](https://www.websitemagazine.com/advertising/top-50-ad-networks-to-explore) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Michael Phillips", "url" : "https://www.websitemagazine.com/advertising/author/michael-phillips" }, "dateModified" : "2023-05-01T20:16:15.954Z", "datePublished" : "2007-11-29T06:00:00.000Z", "headline" : "Yahoo and Adobe to Offer Online Ads in PDFs", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-47-50-7241-PM-Apr-10-2023-12-58-39-2666-PM-Apr-25-2023-02-55-24-4202-AM-3.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/advertising/yahoo-and-adobe-to-offer-online-ads-in-pdfs", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Michael Phillips" } ], "headline" : "Yahoo and Adobe to Offer Online Ads in PDFs", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```