Affiliate Fraud Index from Fraudlogix

Pete Prestipino
by Pete Prestipino 02 Nov, 2011
Affiliate Fraud Index from Fraudlogix

Affiliate fraud prevention company Fraudlogix has launched an affiliate fraud index. The Fraudlogix Index provides companies with an indicator of fraud levels that the average advertisers is experiencing.

"Up until now there has been an overall lack of hard statistics and research data surrounding affiliate fraud," said Fraudlogix CEO Hagai Shechter. "The industry as a whole needs clarity and visibility in terms of the severity of the problem and the extent to which it affects the online marketing industry as a whole."

Fraudlogix dynamically monitors transactions, detecting fraud that is occuring on advertisers and networks within its ecosystem. when new traffic sources are monitored the initial fraud that is detected is calcuated as a percentage of total traffic volume. The index is a colmination of these percentages reported as an average. 

Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.