--- title: UK Affiliate Survey - Key Results description: Big Mouth Media's 2010 UK Affiliate Survey has been released and some fascinating insights were gath... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bigmouthmedia-mini-Jan-22-2023-11-43-43-8818-PM-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # UK Affiliate Survey - Key Results ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/affiliate-marketing/author/pete-prestipino) 21 Oct, 2010 - - - [mailto:?Body=https://www.websitemagazine.com/affiliate-marketing/uk-affiliate-survey-key-results](mailto:?Body=https://www.websitemagazine.com/affiliate-marketing/uk-affiliate-survey-key-results) - Link Copied! ![UK Affiliate Survey - Key Results](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bigmouthmedia-mini-Jan-22-2023-11-43-43-8818-PM-1-1-1.png) **![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/bigmouthmedia-mini-Jan-22-2023-11-43-44-2290-PM-1-1-1.png?width=73&height=73&name=bigmouthmedia-mini-Jan-22-2023-11-43-44-2290-PM-1-1-1.png)Big Mouth Media's 2010 UK Affiliate Survey has been released and some fascinating insights were gathered:** - 68% don't think agencies provide enough creatives for affiliate campaigns - 70% think there are not too many UK networks - 72% think UK networks have a problem with fraudulent traffic - 76% think they are better digital marketers than the merchants they work with - 66% dont think attribute modeling threatens the affiliate industry - 28% think location based marketing offers the best opportunity for affiliates - 32% think mobile offers the best opportunity for affiliates.  "Affiliate marketing is always best when brands work with affiliates rather than against them", said Andrew Girdwood, Media Innovations director at bigmouthmedia. "Our affiliate survey shows that affiliates are willing and very able to help push a brand's digital marketing efforts forward, but this is sometimes thwarted by a lack of resources and sometimes understanding from agencies and merchants." Retail was revealed as the most popular affiliate vertical, cited by 46% of respondents to the survey as the vertical within which the majority of their business is done, with 24% quoting the travel sector as their industry of choice. Finance came in a distant third at 8%, with telecommunications and gaming affiliates bringing up the rear at 4% each. Interestingly however, opinion remains divided as to whether affiliates are more successful when they concentrate on just one niche or when they cover several, with a straight 50-50 split between the two. ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/affiliate-marketing/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [Share a Coupon, Make a Buck ![Share a Coupon, Make a Buck](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/knoji-3-1-1-1.jpg)](https://www.websitemagazine.com/affiliate-marketing/share-a-coupon-make-a-buck) ### [Top 50 Web Rankings: Affiliate Networks ![Top 50 Web Rankings: Affiliate Networks](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-31-8669-PM-Apr-10-2023-12-58-41-8419-PM-Apr-25-2023-02-55-24-0998-AM-May-01-2023-08-14-53-3196-PM.png)](https://www.websitemagazine.com/affiliate-marketing/top-50-web-rankings-affiliate-networks) ### [MyLikes: Fully Customizable, CPC Affiliate Marketing ![MyLikes: Fully Customizable, CPC Affiliate Marketing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mylikes-mini-3-1-1-1.gif)](https://www.websitemagazine.com/affiliate-marketing/mylikes-fully-customizable-cpc-affiliate-marketing) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Affiliate Marketing [![Quick Hit: Google's AdSense Auto Ads Give Rise to the Machine](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-1-1-1-1.png) Quick Hit: Google's AdSense Auto Ads Give Rise to the Machine](https://www.websitemagazine.com/affiliate-marketing/quick-hit-googles-adsense-auto-ads-give-rise-to-the-machine) [![Increased Usage of Affiliate Marketing by Publishers & Merchants](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/viglink17-2-1-1-1.jpg) Increased Usage of Affiliate Marketing by Publishers & Merchants](https://www.websitemagazine.com/affiliate-marketing/increased-usage-of-affiliate-marketing-by-publishers-merchants) [![Digital Payments Arrive at AWeber for Affiliate Marketers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/money-coming-out-of-laptop-image-4-1-1-1.png) Digital Payments Arrive at AWeber for Affiliate Marketers](https://www.websitemagazine.com/affiliate-marketing/digital-payments-arrive-at-aweber-for-affiliate-marketers) [![LinkTrust and the Future of Performance (Affiliate) Marketing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-43-59-2174-PM-Apr-10-2023-01-02-19-0999-PM-Apr-25-2023-02-58-12-3369-AM-May-01-2023-08-18-22-8038-PM.png) LinkTrust and the Future of Performance (Affiliate) Marketing](https://www.websitemagazine.com/affiliate-marketing/linktrust-and-the-future-of-performance-affiliate-marketing) [![Running a Profitable Affiliate Program: A Piece of CAKE?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/profit-3-1-1-1.png) Running a Profitable Affiliate Program: A Piece of CAKE?](https://www.websitemagazine.com/affiliate-marketing/running-a-profitable-affiliate-program-a-piece-of-cake) [![Show Fewer Ads, Increase AdSense Earnings?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-42-55-4785-PM-1-1-1.png) Show Fewer Ads, Increase AdSense Earnings?](https://www.websitemagazine.com/affiliate-marketing/show-fewer-ads-increase-adsense-earnings) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/affiliate-marketing/author/pete-prestipino" }, "dateModified" : "2023-05-01T20:19:30.541Z", "datePublished" : "2010-10-21T05:00:00.000Z", "headline" : "UK Affiliate Survey - Key Results", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bigmouthmedia-mini-Jan-22-2023-11-43-43-8818-PM-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/affiliate-marketing/uk-affiliate-survey-key-results", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "UK Affiliate Survey - Key Results", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```