--- title: Is There Value in Affiliate Marketing? description: Affiliate marketing continues to be an effective practice for advertisers/merchants, but how much va... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/linkshare-mini-Jan-22-2023-11-40-26-6386-PM-1-1-1.gif --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Is There Value in Affiliate Marketing? ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/affiliate-marketing/author/pete-prestipino) 03 Jul, 2012 - - - [mailto:?Body=https://www.websitemagazine.com/affiliate-marketing/value-of-affiliate-marketing](mailto:?Body=https://www.websitemagazine.com/affiliate-marketing/value-of-affiliate-marketing) - Link Copied! ![Is There Value in Affiliate Marketing?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/linkshare-mini-Jan-22-2023-11-40-26-6386-PM-1-1-1.gif) **Affiliate marketing continues to be an effective practice for advertisers/merchants, but how much value is really brought by performance-based marketers (affiliates)? ** A recent survey from the Rakuten-Linkshare affiliate network indicates that despite the well publicized challenges, affiliate marketing spend is on the rise and is forecasted to keep pace with other areas of digital spend through 2016.  According to the study the affiliate channel is best for producing "new-to-file" or previously unknown customers and generating incremental customer acquisition. The customers acquired through performance marketing also tend to spend more than the average online shopper and are ultimately profitable for advertisers. Perhaps the most important revelation was that promotions in the affiliate channel have a positive impact on an advertiser's brand reputation and loyalty. Forrester, which conducted the study, forecasts U.S. affiliate marketing spending will increase by a compounded annual growth rate of nearly 17 percent between 2011 and 2016, growing to $4.5 billion. ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/affiliate-marketing/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [Share a Coupon, Make a Buck ![Share a Coupon, Make a Buck](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/knoji-3-1-1-1.jpg)](https://www.websitemagazine.com/affiliate-marketing/share-a-coupon-make-a-buck) ### [Top 50 Web Rankings: Affiliate Networks ![Top 50 Web Rankings: Affiliate Networks](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-31-8669-PM-Apr-10-2023-12-58-41-8419-PM-Apr-25-2023-02-55-24-0998-AM-May-01-2023-08-14-53-3196-PM.png)](https://www.websitemagazine.com/affiliate-marketing/top-50-web-rankings-affiliate-networks) ### [MyLikes: Fully Customizable, CPC Affiliate Marketing ![MyLikes: Fully Customizable, CPC Affiliate Marketing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mylikes-mini-3-1-1-1.gif)](https://www.websitemagazine.com/affiliate-marketing/mylikes-fully-customizable-cpc-affiliate-marketing) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Affiliate Marketing [![Quick Hit: Google's AdSense Auto Ads Give Rise to the Machine](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-1-1-1-1.png) Quick Hit: Google's AdSense Auto Ads Give Rise to the Machine](https://www.websitemagazine.com/affiliate-marketing/quick-hit-googles-adsense-auto-ads-give-rise-to-the-machine) [![Increased Usage of Affiliate Marketing by Publishers & Merchants](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/viglink17-2-1-1-1.jpg) Increased Usage of Affiliate Marketing by Publishers & Merchants](https://www.websitemagazine.com/affiliate-marketing/increased-usage-of-affiliate-marketing-by-publishers-merchants) [![Digital Payments Arrive at AWeber for Affiliate Marketers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/money-coming-out-of-laptop-image-4-1-1-1.png) Digital Payments Arrive at AWeber for Affiliate Marketers](https://www.websitemagazine.com/affiliate-marketing/digital-payments-arrive-at-aweber-for-affiliate-marketers) [![LinkTrust and the Future of Performance (Affiliate) Marketing](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-43-59-2174-PM-Apr-10-2023-01-02-19-0999-PM-Apr-25-2023-02-58-12-3369-AM-May-01-2023-08-18-22-8038-PM.png) LinkTrust and the Future of Performance (Affiliate) Marketing](https://www.websitemagazine.com/affiliate-marketing/linktrust-and-the-future-of-performance-affiliate-marketing) [![Running a Profitable Affiliate Program: A Piece of CAKE?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/profit-3-1-1-1.png) Running a Profitable Affiliate Program: A Piece of CAKE?](https://www.websitemagazine.com/affiliate-marketing/running-a-profitable-affiliate-program-a-piece-of-cake) [![Show Fewer Ads, Increase AdSense Earnings?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-logo-icon-Jan-22-2023-11-42-55-4785-PM-1-1-1.png) Show Fewer Ads, Increase AdSense Earnings?](https://www.websitemagazine.com/affiliate-marketing/show-fewer-ads-increase-adsense-earnings) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/affiliate-marketing/author/pete-prestipino" }, "dateModified" : "2023-05-01T20:16:54.349Z", "datePublished" : "2012-07-03T05:00:00.000Z", "headline" : "Is There Value in Affiliate Marketing?", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/linkshare-mini-Jan-22-2023-11-40-26-6386-PM-1-1-1.gif" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/affiliate-marketing/value-of-affiliate-marketing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Is There Value in Affiliate Marketing?", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```