Barnes & Noble Selects Linkshare Affiliate Network

Pete Prestipino
by Pete Prestipino 28 Jun, 2011
Barnes & Noble Selects Linkshare Affiliate Network

 

Barnes & Noble announced that it has selected the LinkShare affiliate network for its performance marketing initiatives.

Affiliate publishers will receive a straight six percent commission on the products available at Barnes & Noble, and be able to promote seasonal sales, coupon offers and special deals, along with a variety of traditional creative. The biggest draw for affiliates however will be the ability to promote the Nook reading device and all that comes with it - including ebooks (which BN just .

"Scaling our affiliate channel to create new, far reaching partnerships with online publishers is an important part of our online strategy," said Michael Kildale, director of acquisition marketing at Barnes & Noble.com. "We selected LinkShare for its combination of experience, technology and strategy to meet our online performance marketing objectives."

Related Reading at WebsiteMagazine.com:
- Five Hot Summer Affiliate Programs
- PubIt from Barnes & Noble Arrives
- E-readers Rewriting Retailers Bestseller Lists

 
Pete Prestipino
Pete Prestipino
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.