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Barnes & Noble Selects Linkshare Affiliate Network

Posted on 6.27.2011


Barnes & Noble announced that it has selected the LinkShare affiliate network for its performance marketing initiatives.

Affiliate publishers will receive a straight six percent commission on the products available at Barnes & Noble, and be able to promote seasonal sales, coupon offers and special deals, along with a variety of traditional creative. The biggest draw for affiliates however will be the ability to promote the Nook reading device and all that comes with it – including ebooks (which BN just .

“Scaling our affiliate channel to create new, far reaching partnerships with online publishers is an important part of our online strategy,” said Michael Kildale, director of acquisition marketing at Barnes & “We selected LinkShare for its combination of experience, technology and strategy to meet our online performance marketing objectives.”

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