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Opportunities in Programmatic Advertising - March 2017

Posted on 3.01.2017

:: Programmatic advertising has taken the Web by storm with its influence, impact and popularity growing among ’Net enterprises as a means to accelerate success. If you’re not taking steps toward actively participating in the programmatic landscape right now, it’s time to get started.::


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march2017-coverBelow you will find the contents for the March 2017 edition of Website Magazine. The feature article, "Opportunities in Programmatic Advertising" showcases some of the most popular, practical and powerful solutions and best practices for Internet professionals in pursuit of tapping into the opportunities in programmatic advertising.

As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design, E-Commerce and more), essential techniques and trends are covered as well. The March 2017 edition is distributed exclusively to our subscribers (registration required - free). This issue is jam-packed with practical and experience-driven strategies from some of the tech industry’s top minds so take a look at the content below right now and subscribe for full access! 


FEATURE: Opportunities in Programmatic Advertising
Programmatic advertising has taken the Web by storm with its influence, impact and popularity growing among ’Net enterprises as a means to accelerate success. If you’re not taking steps toward actively participating in the programmatic landscape right now, it’s time to get started.

Reasons You'll Fail at Blogging 
Despite all the click-bait and real-time content flooding the Web, blogging success can still be found if efforts are made toward these crucial elements.

CRM's Role in Omnichannel
These days, customers expect a world-class customer experience, and brands struggle to provide it when they have an incomplete view of operations and orders.

The Complete CRO Skill Set
Testing is the poster child for conversion rate optimization, but CRO is a much wider field than that, requiring a range of skills like those addressed here.

An Ethical Approach to Co-Registration
Even with a negative reputation preceding it, co-registration for email acquisition can benefit both businesses and consumers – when done right.

The Lucrative Domain Market in China
There are many obstacles to figure out, but those with the resources and patience to break into buying and selling domains in China may find themselves in an enviable position.

Insights & Analytics for Digital Ads
What do ’Net professionals really know about how ads fi t within the modern, ad-laden experience for their users? This Q&A provides a benchmark.

Explore more from Website Magazine's March 2017 issue:

Editor's Letter: Opportunity Knocks
Net Briefs & App Watch: Amazon, Anxiety & Acquisitions
Stat Watch: Stat Watch: Will AI Replace Us All?
Enterprise Ready: The Year of the Digital Customer
Small Business Lab: Fearless Review Management
Quiz Time: Advertising Spends & Trends
Top 50: CEM Solutions  - Measuring, Monitoring & Optimizing the Customer Experience
Mastering Search: Get Started with Search Console
E-Commerce Express: Influencer Marketing for Everyday Brands
Design & Development: SEO Tips for Website Redesigns

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