It's not often that we highlight specific affiliate programs, but when that program carries with it the potential to impact a very broad swath of the Web population it deserves some attention.
Web video production and advertising solution TurnHere has been providing videos ads to small businesses through its sales channel partner program since its inception, counting CitySearch, YellowPages and Idearc/Superpages as clients. According to Greg Sterling at ScreenWerk, the company is expanding that offer through an affiliate program.
Affiliate publishers promote TurnHere's video advertising services on their sites through a co-branded affiliate page (see an example here from BedandBreakfast.com). TurnHere provides all the "collateral" and back-end support, including production of the 60-second video spots. TurnHere also delivers the ad and plugs it in to all the distribution channels (e.g., YouTube, etc) that the company typically uses.
There have been a few challenges with video in the past. Publishers have never been able to successfully monetize and the cost has been far outside the reach of most advertisers. Fortunately, TurnHere is offering a price discount to advertising signing up before June 30th ($499 (down from $899). As the presence of video continues to increase, solutions like TurnHere are going to take center stage.
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