--- title: Email Marketing to be a Top Priority in 2011 description: Email and social media will be the highest marketing priorities for many Web businesses in 2011, acc... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gmail-logo-icon-4-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Email Marketing to be a Top Priority in 2011 ![Linc Wonham](https://www.websitemagazine.com/hubfs/Linc%20Wohnam.jpeg) [by Linc Wonham](https://www.websitemagazine.com/email/author/linc-wonham) 14 Dec, 2010 - - - [mailto:?Body=https://www.websitemagazine.com/email/email-marketing-to-be-a-top-priority](mailto:?Body=https://www.websitemagazine.com/email/email-marketing-to-be-a-top-priority) - Link Copied! ![Email Marketing to be a Top Priority in 2011](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gmail-logo-icon-4-1-1-1.png) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/strongmail-mini-Jan-22-2023-11-51-37-6316-PM-1-1-1.gif?width=75&height=75&name=strongmail-mini-Jan-22-2023-11-51-37-6316-PM-1-1-1.gif)Email and social media will be the highest marketing priorities for many Web businesses in 2011, according to a recent Zoomerang survey commissioned by Strongmail.   Of nearly 1,000 businesses polled, 65 percent intend to increase spending on their email marketing campaigns for the coming year. The insurgence of targeting technologies and practices will play a big role in email marketing in 2011, as brands are hoping to increase segmentation and send more targeted messages to the most qualified consumers.   Social media earned the next highest response with 57 percent of the businesses planning to spend more on their social marketing efforts in 2011. Increased Facebook engagement was the predominant method of choice, with Twitter lagging well in the distance.   Meanwhile, businesses will be spending less of their marketing budgets on direct mail and events/trade shows in 2011, according to the survey. Other findings from the study included the following:   - 93 percent of marketers plan to "at least maintain" their ad spending in 2011 - 41 percent consider a lack of resources as their leading ad challenge - 52 percent of businesses want to increase engagement - 41 percent plan to increase search ad spending   ![Linc Wonham](https://www.websitemagazine.com/hubfs/Linc%20Wohnam.jpeg) [Linc Wonham](https://www.websitemagazine.com/email/author/linc-wonham) I am a longtime content specialist with vast experience in ideating, creating and editing articles, infographics, books, ebooks, white papers, insights guides, corporate POVs, video scripts and more for omnichannel promotion and distribution on behalf of publishers, brands and creative agencies. My areas of expertise include financial services & fintech; retail & ecommerce; CPG marketing, sports, technology, lifestyle and more. - #### Popular Post ### [2023 Email Marketing Statistics ![2023 Email Marketing Statistics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/campaign-creators-8F4EX4Nw1yY-unsplash-1.jpg)](https://www.websitemagazine.com/email/email-marketing-statistics) ### [When to Remove Contacts from Your Email List ![When to Remove Contacts from Your Email List](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-52-07-3321-PM-Apr-10-2023-01-20-09-4548-PM-Apr-25-2023-03-12-59-3487-AM-May-01-2023-09-29-58-6208-PM.png)](https://www.websitemagazine.com/email/when-to-remove-contacts-from-your-email-list) ### [Emailology ![Emailology](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-42-56-1938-PM-Apr-10-2023-01-20-06-4083-PM-Apr-25-2023-03-12-57-4994-AM-May-01-2023-09-29-55-5560-PM.png)](https://www.websitemagazine.com/email/email-emailology) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Linc Wonham", "url" : "https://www.websitemagazine.com/email/author/linc-wonham" }, "dateModified" : "2023-05-01T21:22:26.726Z", "datePublished" : "2010-12-14T06:00:00.000Z", "headline" : "Email Marketing to be a Top Priority in 2011", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gmail-logo-icon-4-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/email/email-marketing-to-be-a-top-priority", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Linc Wonham" } ], "headline" : "Email Marketing to be a Top Priority in 2011", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```