While 77 percent of marketers believe real-time personalization is crucial to their businesses, 60 percent struggle to personalize content in real-time and, some, at all.
Not having enough data, having inaccurate data and gaining insight quickly enough are among the top reasons for many brands not capitalizing on the opportunity to push information (content) to the right person and the right time.
Mutual NetSuite and Act-On customers, however, now have seamless integration between the two cloud-based companies to do just that - access actionable data to close deals quicker and with fewer resources, according to Gal Josefsberg, VP of product management at Act-On Software.
Act-On Software, a provider of marketing automation for small and mid-sized businesses, announced this week that its Act-On marketing automation SuiteApp has received the 'Built for NetSuite' verification. The new SuiteApp, built using NetSuite's SuiteCloud Computing Platform, provides lead generation, nurturing, scoring and management capabilities for both sales and marketing. As seen in the image below, Act-On customers can assign a numeric value to each type of response (opened message, viewed a form, etc.).
Further, the Act-On SuiteApp provides sales users access to marketing functions (like email templates and campaigns), a timeline view of prospect behavior and activity and hot prospect prioritization from within the NetSuite dashboard.
"Companies of all sizes and across all industry verticals can leverage the Act-On SuiteApp to generate, score, and nurture leads to more efficiently grow their business," said Gal Josefsberg, VP of Product Management at Act-On Software. "Seamless integration between Act-On Marketing Automation and NetSuite gives users access to actionable data and reporting to help close deals quicker and with fewer resources."
Built for NetSuite is a way for the cloud ERP company to extend its functionality (like where a user has been before the sale), instill confidence in customers that the integration meets NetSuite standards and, finally, gives the company lobbying for the verification an additional pool of prospects.
As the industry learns more about NetSuite's plan for its newly acquired Bronto Software (also a provider of marketing automation), it will likely be that these Built for NetSuite SuiteApps hold the same weight - a way to onboard functionality as a particular customer sees fit to customize how they want to operate business in the cloud.
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