Digital asset management software MediaValet has launched a new application that will make it possible for its offerings to integrate with Oracle's marketing automation solution Eloqua.
MediaValet's solution will essentially make it possible for users of the Oracle Marketing Cloud to aggregate, organize and distribute marketing assets and digital media files, simplifying marketing operations and delivering more personalized customer-centric experiences.
"The majority of marketing professionals today consider media assets like photos, videos, illustrations and infographics to be the foundation of any successful email, social or other such digital marketing campaign," said David MacLaren, founder & CEO at MediaValet.
"MediaValet's integration with the Oracle Marketing Cloud is intended to both empower marketers and increase their productivity by providing them quick, easy and secure access to their digital assets directly from within the Oracle Marketing Cloud."
Oracle Marketing Cloud customers can visit MediaValet in the Oracle Cloud Marketplace to install the application and begin implementing MediaValet in Oracle Marketing Cloud.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.