Insufficient Support for Video in Enterprise Software Platforms

Video technology provider Kaltura has published its fourth annual "State of Video in the Enterprise" report and it doesn't seem as though enterprise software platforms are taking video seriously at all. 

Results from the Kaltura survey indicate that large organizations now consider the integration of video content and workflows into all of their key technology platforms an important requirement. While many platforms already support direct integration of video content and workflows, however many key platforms are still lacking in their ability to fully support video natively.

Specifically, 90 percent of respondents from large businesses believe that video content and workflows should be integrated into their learning management systems, 89 percent into content management systems, 77 percent into social business platforms, and 93 percent into CRM/marketing automation systems.

"Video is increasingly seen as a critical new data type that any system needs to fully support. With an overwhelming amount of respondents from large businesses looking for video in their existing systems, it becomes increasingly clear to us that many enterprise software platforms still have insufficient support for video," said Kaltura's Co-founder, President & General Manager - Enterprise & Learning, Dr Michal Tsur.

Additional highlights from the study include: 

+ Active video creation by employees is on the rise, with over half (53 percent) of all respondents reporting that their organizations are creating more video content in 2017 than they did last year.

+ Over a quarter of large companies (29 percent) already use video for 5-8 different use cases (from brand awareness to internal communication), while 91 percent use it for at least two.

+ Almost three-quarters of respondents from large organizations (71 percent) use webcasting for C-suite communications (C-suite), and almost half (49 percent) use it for employee training.