--- title: Insufficient Support for Video in Enterprise Software Platforms description: Should video content and video-related workflows be more closely integrated with your CMS, LMS, social business or marketing automation system? image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplash-112717b-Jan-23-2023-02-24-17-1857-PM-1-1-1.gif --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Insufficient Support for Video in Enterprise Software Platforms ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/software/author/pete-prestipino) 27 Nov, 2017 - - - [mailto:?Body=https://www.websitemagazine.com/software/insufficient-support-for-video-in-enterprise-software-platforms](mailto:?Body=https://www.websitemagazine.com/software/insufficient-support-for-video-in-enterprise-software-platforms) - Link Copied! ![Insufficient Support for Video in Enterprise Software Platforms](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplash-112717b-Jan-23-2023-02-24-17-1857-PM-1-1-1.gif) **Video technology provider Kaltura has published its fourth annual "State of Video in the Enterprise" report and it doesn't seem as though enterprise software platforms are taking video seriously at all. ** Results from the Kaltura survey indicate that large organizations now consider the integration of video content and workflows into all of their key technology platforms an important requirement. While many platforms already support direct integration of video content and workflows, however many key platforms are still lacking in their ability to fully support video natively. Specifically, 90 percent of respondents from large businesses believe that video content and workflows should be integrated into their learning management systems, 89 percent into content management systems, 77 percent into social business platforms, and 93 percent into CRM/marketing automation systems. "Video is increasingly seen as a critical new data type that any system needs to fully support. With an overwhelming amount of respondents from large businesses looking for video in their existing systems, it becomes increasingly clear to us that many enterprise software platforms still have insufficient support for video," said Kaltura's Co-founder, President & General Manager - Enterprise & Learning, Dr Michal Tsur. ***Additional highlights from the study include: *** *+ Active video creation by employees is on the rise, with over half (53 percent) of all respondents reporting that their organizations are creating more video content in 2017 than they did last year. + Over a quarter of large companies (29 percent) already use video for 5-8 different use cases (from brand awareness to internal communication), while 91 percent use it for at least two. + Almost three-quarters of respondents from large organizations (71 percent) use webcasting for C-suite communications (C-suite), and almost half (49 percent) use it for employee training.* ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/software/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [How Online Booking Helps Businesses Modernize and Innovate ![How Online Booking Helps Businesses Modernize and Innovate](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_1710009919-2-1-1-1.jpg)](https://www.websitemagazine.com/software/how-online-booking-helps-businesses) ### [The Best New Tech to Grow Your Startup ![The Best New Tech to Grow Your Startup](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/startup-3-1-1-1.png)](https://www.websitemagazine.com/software/the-best-new-tech-to-grow-your-startup) ### [Billing Made Simple with Aestiva Professional Software ![Billing Made Simple with Aestiva Professional Software](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-20-23-1553-AM-4-3-May-01-2023-10-21-18-8253-PM.png)](https://www.websitemagazine.com/software/billing-made-simple-with-aestiva-professional-software) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Software [![Redefining Content Intelligence](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/adobe-logo-icon-Jan-23-2023-02-17-49-9470-PM-1-1-1.png) Redefining Content Intelligence](https://www.websitemagazine.com/software/redefining-content-intelligence) [![Ditching Medium for WordPress? There's an Import Tool for That.](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/wplogo_400x400-2-1-1-1.png) Ditching Medium for WordPress? There's an Import Tool for That.](https://www.websitemagazine.com/software/ditching-medium-for-wordpress-theres-an-import-tool-for-that) [![Finding A Better Paywall Solution for Digital Publishers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/b7ehwctv_400x400-2-1-1-1.png) Finding A Better Paywall Solution for Digital Publishers](https://www.websitemagazine.com/software/finding-a-better-paywall-solution-for-digital-publishers) [![Google Earth Enterprise Now Open Source](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplash-33017-2-1-1-1.jpg) Google Earth Enterprise Now Open Source](https://www.websitemagazine.com/software/google-earth-enterprise-now-open-source) [![Digital Privacy Matters: Janrain Gets Ahead of the GDPR](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/janrain14-Jan-23-2023-02-17-10-6625-PM-1-1-1.jpg) Digital Privacy Matters: Janrain Gets Ahead of the GDPR](https://www.websitemagazine.com/software/digital-privacy-matters-janrain-gets-ahead-of-the-gdpr) [![Best Practices on Implementing Sentiment Analysis Across Marketing Efforts](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplash51017e-Jan-23-2023-02-23-32-7534-PM-1-1.jpg) Best Practices on Implementing Sentiment Analysis Across Marketing Efforts](https://www.websitemagazine.com/software/best-practices-on-implementing-sentiment-analysis-across-marketing-efforts) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/software/author/pete-prestipino" }, "dateModified" : "2023-05-01T22:26:09.434Z", "datePublished" : "2017-11-27T06:00:00.000Z", "headline" : "Insufficient Support for Video in Enterprise Software Platforms", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplash-112717b-Jan-23-2023-02-24-17-1857-PM-1-1-1.gif" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/software/insufficient-support-for-video-in-enterprise-software-platforms", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Insufficient Support for Video in Enterprise Software Platforms", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```