--- title: "Know Thy Audience: Comparing Segments with Adobe" description: Customers don't have identical characteristics and they most certainly don't behave in the same way.... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/adobe-logo-icon-Jan-23-2023-02-23-09-9533-PM-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Know Thy Audience: Comparing Segments with Adobe ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/software/author/pete-prestipino) 22 Aug, 2016 - - - [mailto:?Body=https://www.websitemagazine.com/software/know-thy-audience-comparing-segments-with-adobe](mailto:?Body=https://www.websitemagazine.com/software/know-thy-audience-comparing-segments-with-adobe) - Link Copied! ![Know Thy Audience: Comparing Segments with Adobe](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/adobe-logo-icon-Jan-23-2023-02-23-09-9533-PM-1-1-1.png) **Customers don't have identical characteristics and they most certainly don't behave in the same way. As marketers increasingly employ different marketing tactics for each group however, segmenting should be a core practice in your digital strategy.** While it's actually quite common for some basic segmentation to occur, the abundance of data today makes it possible to move beyond the traditional (age, gender, etc) to a far more sophisticated break down of audiences. That's a good thing for ROI hungry Web workers. --- --- At Adobe Summit, Adobe introduced Segment IQ and is now announcing the first live feature within that category: [Segment Comparison for Analysis Workspace](https://marketing.adobe.com/resources/help/en_US/analytics/analysis-workspace/segment-comparison.html). In what is expected to be a first in a series of audience analysis and discovery tools within Segment IQ, the new capability essentially makes it possible to discover the differences between sets of target audience segments through automated analysis of all known metrics and dimensions. "In speaking with customers, we saw analysts spending an incredible amount of time comparing various segments with each other in order to understand the actionable differences between them," wrote Trevor Paulsen of Adobe's Analytics team. "Segments often overlap with each other or have non-obvious differences lurking deep within the data, and uncovering these insights is like picking a needle out of a haystack - sifting through these cascades of data manually to find the most significant differences is often impossible." ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/software/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [How Online Booking Helps Businesses Modernize and Innovate ![How Online Booking Helps Businesses Modernize and Innovate](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_1710009919-2-1-1-1.jpg)](https://www.websitemagazine.com/software/how-online-booking-helps-businesses) ### [The Best New Tech to Grow Your Startup ![The Best New Tech to Grow Your Startup](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/startup-3-1-1-1.png)](https://www.websitemagazine.com/software/the-best-new-tech-to-grow-your-startup) ### [Billing Made Simple with Aestiva Professional Software ![Billing Made Simple with Aestiva Professional Software](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-20-23-1553-AM-4-3-May-01-2023-10-21-18-8253-PM.png)](https://www.websitemagazine.com/software/billing-made-simple-with-aestiva-professional-software) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Software [![Redefining Content Intelligence](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/adobe-logo-icon-Jan-23-2023-02-17-49-9470-PM-1-1-1.png) Redefining Content Intelligence](https://www.websitemagazine.com/software/redefining-content-intelligence) [![Ditching Medium for WordPress? There's an Import Tool for That.](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/wplogo_400x400-2-1-1-1.png) Ditching Medium for WordPress? There's an Import Tool for That.](https://www.websitemagazine.com/software/ditching-medium-for-wordpress-theres-an-import-tool-for-that) [![Finding A Better Paywall Solution for Digital Publishers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/b7ehwctv_400x400-2-1-1-1.png) Finding A Better Paywall Solution for Digital Publishers](https://www.websitemagazine.com/software/finding-a-better-paywall-solution-for-digital-publishers) [![Google Earth Enterprise Now Open Source](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplash-33017-2-1-1-1.jpg) Google Earth Enterprise Now Open Source](https://www.websitemagazine.com/software/google-earth-enterprise-now-open-source) [![Digital Privacy Matters: Janrain Gets Ahead of the GDPR](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/janrain14-Jan-23-2023-02-17-10-6625-PM-1-1-1.jpg) Digital Privacy Matters: Janrain Gets Ahead of the GDPR](https://www.websitemagazine.com/software/digital-privacy-matters-janrain-gets-ahead-of-the-gdpr) [![Best Practices on Implementing Sentiment Analysis Across Marketing Efforts](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplash51017e-Jan-23-2023-02-23-32-7534-PM-1-1.jpg) Best Practices on Implementing Sentiment Analysis Across Marketing Efforts](https://www.websitemagazine.com/software/best-practices-on-implementing-sentiment-analysis-across-marketing-efforts) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/software/author/pete-prestipino" }, "dateModified" : "2023-05-01T22:17:48.178Z", "datePublished" : "2016-08-22T05:00:00.000Z", "headline" : "Know Thy Audience: Comparing Segments with Adobe ", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/adobe-logo-icon-Jan-23-2023-02-23-09-9533-PM-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/software/know-thy-audience-comparing-segments-with-adobe", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Know Thy Audience: Comparing Segments with Adobe", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```