DataSift has announced a partnership with LinkedIn that will provide marketers with insights into the activities and interests of the professional network's nearly 470 million users.
LinkedIn Engagement Insights, powered by DataSift's PYLON technology, is an analytics offering that offers marketers an in-depth understanding of key audiences, their interests and engagement with content, and how they interact with brands on LinkedIn. With these insights, marketers can inform and optimize advertising planning and measurement, brand building activities, and content marketing on LinkedIn.
"Partnering with DataSift will enable LinkedIn to provide access to better data-driven insights so that marketers and agencies can improve engagement with their target audiences and deliver positive ROI on LinkedIn -- all in a way that respects member privacy," said Russell Glass, VP of Products at LinkedIn. "LinkedIn Engagement Insights is a major milestone in our efforts to empower marketers to make more informed media planning decisions that can help them be more successful on our platform."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.