Marketing Technology: Solving Problems, Or Creating Them?

Marketing technology has never been more sophisticated. Today's marketers have a wealth of tools to choose from, and mountains of data at their fingertips. If you read enough promotional materials, you might actually believe that marketing is now as easy as pushing a button. But each new tool and technology-despite claims of making the marketer's job easier-also creates its own challenges. 

In a world where there's a tool to solve every conceivable marketing problem, what are the real barriers to marketing success? A recent report by Return Path in partnership with Ascend2 explored this issue, and that found that the complexity of modern marketing is causing headaches for marketers everywhere.