--- title: Messenger Apps As a Marketing Platform? description: A new SaaS-based platform makes it possible for brands to send content directly to their fan base through messaging apps like Facebook Messenger. image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/chatcast-logo-1-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Messenger Apps As a Marketing Platform? ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/software/author/pete-prestipino) 20 Sep, 2017 - - - [mailto:?Body=https://www.websitemagazine.com/software/messenger-apps-as-a-marketing-platform](mailto:?Body=https://www.websitemagazine.com/software/messenger-apps-as-a-marketing-platform) - Link Copied! ![Messenger Apps As a Marketing Platform?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/chatcast-logo-1-1-1-1.png) **Your Facebook Messenger account is about to see a lot more activity.** [Chatcast](https://chatcast.com)has released a SaaS-based platform that will make it possible for brands to send news, offers, and any other content directly to their fan base through messaging apps like Facebook Messenger (other messaging platforms are reporting coming).  A brand's fans will need to opt-in to receive messages, but once they do the tool automates pretty much everything - from welcoming new subscribers to progressively profiling with surveys. Marketers can then create, preview, schedule and send messages through the platform, adding a variety of different content including photos, videos and even audio streams to messages. Chatcast also provides insights into a fan's likes, preferences and past interactions with messages. Chatcast can even connect with business applications such as Salesforce, Hubspot, Marketo, HootSuite and SendGrid, which could provide ideas for segmenting and triggering messages based on other customer lifecycle and behavior data.  ![Chatcast's Composer feature makes it possible for marketers to create, preview, schedule and send messages through the platform. ](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/chatcast-composer-1-1-1.png "chatcast composer") "People are increasingly using messaging apps such as Facebook Messenger and Slack to communicate, which has made it much harder for brands to reach their customers and fans through other channels. For example, social posts and email only get seen by about 20 percent of your audience," said Scott Edmonds, co-founder and CEO of Chatcast. "Chatcast gives brands a high-impact way to get in front of their target audience. Chatcast messages get seen by 100 percent of the people who really want to see them, so organizations can drive more sales, raise more money, or get more people to their events. Chatcast turns Facebook Messenger and other messaging apps into your most powerful marketing channel." ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/software/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [How Online Booking Helps Businesses Modernize and Innovate ![How Online Booking Helps Businesses Modernize and Innovate](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/shutterstock_1710009919-2-1-1-1.jpg)](https://www.websitemagazine.com/software/how-online-booking-helps-businesses) ### [The Best New Tech to Grow Your Startup ![The Best New Tech to Grow Your Startup](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/startup-3-1-1-1.png)](https://www.websitemagazine.com/software/the-best-new-tech-to-grow-your-startup) ### [Billing Made Simple with Aestiva Professional Software ![Billing Made Simple with Aestiva Professional Software](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-20-23-1553-AM-4-3-May-01-2023-10-21-18-8253-PM.png)](https://www.websitemagazine.com/software/billing-made-simple-with-aestiva-professional-software) #### Subscribe to Our Newsletter! 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