One of the most disruptive digital survey and research solutions on the market is Qualtrics, and they've just released some interesting new capabilities that are worth a look.
Qualtrics unveiled real-time monitoring of survey performance, a one-click Net Promoter Score (NPS) feature that can used to gauge customer loyalty, as well as new SMS survey capabilities.
Perhaps most interesting is the real-time monitoring feature, dubbed Survey Health, which enables enterprises to view a live overview of how surveys are performing in the field including response rates, trends, quota analysis, dropout rates and engagement around specific survey questions.
"We're really excited to provide the information our customers need to launch successful surveys," said Steve Brain, head of engineering at Qualtrics. "Our customers will use Survey Health to gauge the overall effectiveness and impact of their surveys, and make rapid adjustments where needed."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.