Digital experience platform WP Engine has announced a collaboration with Amazon Web Services (AWS) that will enable publishers to turn their written content into podcasts.
Available in the WP Engine Solution Center, the Amazon Polly plugin is an open source integration that leverages AWS's artificial intelligence (AI) services that brings AWS's natural text-to-speech technology to content on WordPress.
With Amazon Polly, publishers will be able to create podcasts and make them available on iTunes based on the site's WordPress taxonomy including author and category, creating targeted streams to reach audiences interested in specific topics.
"Publishers, whether it's a news site, blog or a brand that publishes content, have to meet audiences where they are -- across devices, across media," said Mary Ellen Dugan, Chief Marketing Officer at WP Engine.
"The Amazon Polly plugin for WordPress, tested and optimized on the WP Engine Digital Experience Platform, is a tremendous opportunity for customers to capture their audience's attention when it's convenient for them to take a moment to consume content - waiting in line, on the train, or grabbing a bite."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.