Webcasting is surging in popularity so keeping tabs on technology-related developments within this exciting industry could prove valuable.
Enterprise webcasting platform MediaPlatform, for example, has announced the upcoming release of its WebCaster product, a "CEO Town Hall" and e-learning platform for enterprises and it looks to have much more under the digital hood.
Webcaster now integrates with the Wowza Streaming Engine which will provide greater format and device support, new low latency delivery capabilities and Flash-less playback options. MediaPlatform's selection of Wowza as its new media server partner is likely a wise and prudent one as the offering is widely considered one of the best media server software for building and delivering professional-grade streaming at any scale on the market today.
"Wowza presents the gold standard for software and services, that were created for people to innovate and build new streaming platforms, for any scale," said Carlos Perez, Chief Revenue Officer at Wowza. "We're excited to work with MediaPlatform, as they continue to drive WebCaster to deliver flexible and scalable streaming services for the enterprise."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.