Tips & Tools for Last-Ditch Content Marketing Creation & Editing

Anna Olinger
by Anna Olinger 02 Mar, 2016

Content marketing has become an essential part of a company's digital mix in order to engage and eventually persuade an audience to buy, share and stay.

It can be difficult to know where to start or how to maintain the fast-paced world of online content marketing, but online platforms are providing plenty of resources to assist creators in the editing and proofreading process. The following includes some of the tools as well as how to implement them:

1. Understand that not every mistake or issue is alike.

Although long-form content has its place (in fact, some attest that Google ranks it higher), shorter content is most appealing to those who simply scan articles online. Regardless of length, companies will want to ensure copy is proofread. They can use professional grade editors like EssayCapital to speed up the process. Their service is composed of qualified writers who can assist you with any issue and on a tight deadline. And sites like Grammar Girl's Quick & Dirty Tips will help find quick answers to any punctuation or spelling queries.

2. Research Your Topic Selections.

When choosing topics for marketing you must first make sure that the topics are relevant to the site, the audience and the time of year. Ask yourself if readers, customers and your target audience would want to read what you are posting? Will it get their attention? And is the topic trending enough to make it a bit hit? Of course, you always want to explore if there is any other way you make the topic more interesting.

3. Review your structure and material formatting.

When creating online marketing material you need to focus on your audience. Are you writing for a blog or a newsletter, press release, eBook or something else? This matters to how and with what tools you create your content. You need to check for a comprehensive order and make sure that text is broken up with visuals, paragraphs and bullet point lists. is a wonderful online resource for content creators who seek formatting advice and their 24/7 supports is an added bonus. And sites like After The Deadline can help you quickly resolve issues while providing quick suggestions for correction.

4. Find Supporting Components.

You will engage your audience to the fullest extent if you provide them with examples to illustrate your view. Find reputable information and statistics that your content creators can reference. And be positive that your content is always well researched and supported by discovering proof that people will understand and absorb.

5. Be sure your content is legal and free for use.

This is a big one. In the world of online marketing it can seem complex. However, it's fairly simple with tools like Plagiarism Checker. They scan your material and inform you of any plagiarism or unoriginal content. This can be a huge asset for content marketers. Don't ruin your reputation by publishing someone else's writing or illegally using another person's work.

No matter how your current marketing material is performing, there is likely an easy way to improve the connection with its audience. These tips and tools should be on your checklist for every single post or article you wish to publish.

It's imperative in the highly competitive world of business today to make your mark. You must find a way to remain unique and you must provide high quality, intelligent and intriguing marketing content. No business will reach its fullest potential without these assets. So give put these tips into action today and watch as your success grows.

Anna Olinger is a freelance content manager from Washington, DC. To learn more tips on content marketing, writing and social media follow Anna on Twitter and Linkedin.