--- title: "WordPress Wednesday: A/B Test Headlines" description: Most companies using WordPress as their content management system give multiple authors access to th... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/optimizely_100x100-1-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # WordPress Wednesday: A/B Test Headlines ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 20 Aug, 2014 - - - [mailto:?Body=https://www.websitemagazine.com/software/wordpress-wednesday-a-b-test-headlines](mailto:?Body=https://www.websitemagazine.com/software/wordpress-wednesday-a-b-test-headlines) - Link Copied! ![WordPress Wednesday: A/B Test Headlines](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/optimizely_100x100-1-1-1-1.png) **Most companies using WordPress as their content management system give multiple authors access to the administrative login. After all, maintaining and updating blogs is usually a team effort.**   Chances are most admins aren't well-versed in A/B testing, however, which is where Optimizely comes in. Optimizely users ([plans are offered](https://www.optimizely.com/pricing) at $17, $89 or $539 a month) can use the [Optimizely plugin for WordPress](https://wordpress.org/plugins/optimizely/) to A/B test headlines.  Without writing a single line of code, all WordPress admins can enter Variation #1 and Variation #2 to A/B test headlines and see which option will get users to click. WordPress essentially "calls up" Optimizely to perform the test, but none of the WordPress users have to actually log in to the company's Optimizely account. They simply enter the variations and hit the "Start Experiment" button.  Brands can have dozens of different people (from staff to outside contributors) running A/B tests in WordPress without giving them access to the company's Optimizely account - and risking the tests it is running there. The benefits of A/B testing a headline can include increases in engagement metrics like click-throughs, time on site and more.  Optimizely runs its own blog on WordPress and uses its own plugin.  --- ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. 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