'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Publishers, Malware & Auto-Redirecting Creatives

There are numerous important topics in the ad-tech space including data usage, latency and ad intrusiveness to name a few, but another is auto-redirecting creative and malware. Mobile-first video mediation platform AerServe recently...

AMPing Up the Ad Speed

Google's Accelerated Mobile Pages initiative is moving beyond articles and is finally coming to the advertising technology space. Malte Ubl, Tech Lead for the AMP Project, indicated in a recent blog post that there is now early...

Predict the Success of Future Video Campaigns

Visible Measures has launched a predictive video analytics capability that will be well received by those in media planning and execution. The new Industry Forecaster feature, available within Visible Measures' video benchmarking...

Movers & Shakers: Verizon Acquires Yahoo!

Marissa Mayer has done it! Verizon announced today that it would be acquiring Yahoo for $4.83 billion in cash. Yahoo will merge with Verizon's AOL unit. Verizon will now own/operate Yahoo's search, mail, content, and advertising...

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How Tra-Digital Advertising is the Future of All Marketing

:: By Joe Whyte, Colling Media :: The traditional advertising realm was fundamentally altered when the boom of digital advertising came about in the early 2000's. It shook the fabric of the status quo and literally split the marketing...

Buyable Pins Hit the Web

E-commerce merchants have waited a long, long time (or so it feels) for Pinterest's buyable pins to come to the Web but they are finally here. Pinterest actually introduced Buyable Pins on mobile last year and even integrated them...

SEO & the Risky Practice of Using Popups

Popups are an effective way to capture the attention of users but they often leave a great deal to be desired when it comes to user experience (UX). UX, of course, isn't the only concern. It's common for popups to cause problems...

Q4 2016 E-Commerce Expectations In Focus

It's going to be a happy holiday season for e-commerce merchants according to recently released research from Marin Software . The enterprise marketing software published "The State of Shopping Ads: 2016 Cross-Channel Marketing...

QUICK HIT: PayPal & Visa

PayPal and Visa are entering a partnership the companies hope will accelerate the adoption of digital payments. It may also present a significant obstacle to Apple Pay and Google Wallet. The partnership announced last week is intended...

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Choosing the Best Marketing Images

There's no denying the impact that visual content has on marketing campaigns, from a company's blog and social media posts to their display and print advertising. While including images and graphics in marketing material is...

Web Host Helps With Top Cloud Challenge

Security is no longer the top cloud challenge according to a 2016 report from RightScale. Rather, lack of resources/expertise tops the list; and 1&1 looks to help. 1&1 has announced the expansion of its cloud portfolio by offering...

3 Creative Ways for Small Businesses to Hire Seasonal Workers

:: By John Swanciger, Manta :: Summer is well underway and that means vacations, barbecues and … seasonal hires? For many small business owners, May through September can be incredibly busy, which means the hunt for seasonal...

4-Step DIY Guide to SEO

:: By Mike Canarelli, Web Talent Marketing :: I have a secret that no one in digital marketing wants to tell you: Seach engine optimization (SEO) is actually free. If you are willing to invest some time into educating yourself and...

10 Local Search Marketing Do's and Don’ts That Can Save Your Business

:: By Miriam Ellis, Moz :: With all of the marketing noise out there on the Web, it can be tough to sort fact from fiction. With Google’s guidelines tucked safely under your belt, several local search marketing practices are...

Slack on the Move with Automat Investment

Tech darling Slack has reportedly invested in chatbot company Automat, a solution that allows brands to communicate to their audience by using a mix of mobile messaging, artificial intelligence and chatbot technology. Slack - covered...

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