'Net Features

The Magazine For Website Success

Losing Money With Your Online Marketing? Probably.

:: By Jesse Lakes, GeoRiot :: Over the past decade, global online commerce has grown to become a goliath of an industry, responsible for over $1.23 Trillion in sales last year alone according to Statista . Thanks to today’s new...

Email Crowned King of B2C Communication Per New Report

Email has been a mainstay in marketing campaigns for years now. With the relatively new adoption of text message marketing and in-store beacons email has quietly sat back and allowed the newcomers to bask in the spotlight. However...

The Rise of the Individual Enterprise

Eighty-four percent of chief information officers (CIOs) count mobile solutions as a critical investment to get closers to customers, and even more ( 94 percent ) rank mobile apps as crucial to their digital marketing plans. What's...

Segment.io Gets E-Commerce Friendly

Segment, a platform (an integration layer really) that collects, translates and routes user data to different analytics and marketing tools, announced support this week for several top e-commerce networks including Magento, WooCommerce...

Is WP Hacking a Thing of the Past?

WordPress has long been a target of hackers but that may soon change as Automattic - the company behind the popular open source software project - announced this week that it has acquired BruteProtect, a security and management tool...

Janrain's Social Sharing Universe Expands

Janrain is expanding its customer profile management and social sharing platform, adding Reddit and Tumblr to the list of destinations from which users can share content. The addition of the two popular user-generated content sites...

Auto Campaigns the Next Evolution for Trumpia

Multi-channel marketing automation software provider Trumpia has unveiled a new feature that enables users to set their mobile and email campaigns on autopilot. The feature, called Auto Campaigns , enables users to set rule-based conditions...

Making Instagram Shoppable

Curalate is helping retailers monetize their Instagram feeds, as the visual analytics and marketing platform has launched a new feature that makes a brand’s Instagram feed shoppable. The feature, dubbed Like2Buy , enables social...

Google Says Goodbye to Authorship

In many senses Google is the heart of the Internet. With more than 11 billion searches made each month, Google has a lot of influence over users' Web experience. When Google introduced Authorship, writers from all over the world...

2 Retailers Mix Business with Consumers

The B2B sale is traditionally a lot longer than its B2C counterpart, but business buyers are bringing many of their e-commerce expectations to B2B – forcing the companies that provide products and services to companies to offer...

Digital Stuff You'll Freakin' Love

Welcome to the Website Magazine Weekly Roundup! As most of the U.S. is preparing for a long holiday weekend to celebrate the official end of summer, Website Magazine editors have been hard at work, scouring their content feeds, exploring...

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Twitter Makes Analytics Dashboard Available to All

Leveraging social media is a great way for businesses and individuals to reach their consumer base. However, to understand whether or not people are actually listening to your message you need analytics. While Twitter had already unveiled...

The Tale of 5 Blind Marketers: Moving to a Customer-Centric Philosophy

:: By Bruce Ernst, Monetate :: There’s an old tale many of you may be familiar with of the five blind men traveling in the jungles of India . In the story, the five blind men come upon an elephant. One blind man feels the elephant’s...

Engage Mobile Consumers with Native In-App Messaging

Mobile app marketers will be able to engage their users through personalized in-app messaging, thanks to new capabilities for Artisan’s Mobile Experience Management (MEM) platform. Through the in-app messaging capabilities, marketers...

BI PLatform Feedvisor Raises $6 million

Feedvisor is looking to bolster its pricing and business intelligence (BI) platform, as the company has raised $6 million in Series A funding. The funding is led by Square Peg Capital and follows a $1.7 million seed round in October...

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