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The Magazine For Website Success

What Moz's Online Marketing Survey Means for SEOs

Search engine optimization professionals concerned about job security can rest a little easier tonight, as SEO tops the charts as the most in-demand agency service in Moz's recently released marketing survey , which tracked industry...

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Top Google Play Search with New Ads

With 1.6 million apps available on Google Play, consumers rely on search to find apps related to what they are looking for (track exercise, create a food diary, filter images, etc.). Up until last week, however, developers relied on...

Overcoming 3 Big Franchise SEO Challenges

:: By Travis Bliffen, Stellar SEO :: As a franchisee you are making a significant investment in order to open a business built upon a proven business model. As a franchiser you must show potential franchisees what sets apart your company...

Google Warns Googlebot Can't Access CSS & JS

Google sent out notifications through Search Console (formerly Webmaster Tools) last week notifying websites about blocking CSS and JavaScript assets. The warning indicated that blocking those assets can lead to "suboptimal rankings"...

SOUND OFF: Is Yahoo's Polyvore Buy Misguided?

Yahoo will acquire shopping service Polyvore for approximately $230 million according to various reports; but is that a good idea? Polyvore is a (somewhat) popular and rather unique offering in the e-commerce space. For the unfamiliar...

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Yelp Reviews Now Available Within Bing Search Results

When it comes to local Web marketing, don't count Yelp out just yet. Reviews from the platform are now appearing on Bing search results when users search for "<business name> reviews". Bing is displaying the most...

Classic Companies Can't Rest on their Commerce Laurels

Digital natives don't have high expectations of how a 75-year-old person should be able to develop or leverage technology (although there are many highly tech-savvy seniors, of course), but when it's a 75-year-old brand, that's...

Personalizing Every Retail Interaction

Knowing a consumer across channels and devices is increasingly important as shoppers follow a non-linear path to purchase. To understand just how many channels play a role in purchases, retailers should check out Google's interactive...

Reach Consumers on Their Terms

Digital advertising provides marketers with an opportunity like never before to engage and interact with consumers nearly 24/7. DataXu , a provider of programmatic marketing software, has recently introduced more than two dozen new...

Data Feed Enhancements for Google Merchant Center

Accurately showcasing current availability, price and promotions of products is a crucial part of successfully selling online, but small and large retailers alike struggle with the time it takes to update this information across the...

Just Do It: Schema for Emails & the Review Action

Chances are excellent that a majority of your existing customers/users have a Gmail/Inbox email address. Google provides arguably one of the most powerful messaging solutions available on the Web today and email marketers, whether...

Real-Time Shipping Details via Email from Liveclicker

Congratulations, you made the sale! Your job is done right? Not even close. The time between purchase and delivery is important for consumers. They are waiting and waiting for what they ordered, making that time-frame an important...

Why Is Mobile Search Converting?

The buzz around mobile search today is that mobile searches lead to quick action, causing brands in every vertical to evaluate how they are tracking these valuable conversions. One way is by simply adding a phone number to paid search...

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5 Best Practices For High-Performing Emails

:: By Michel Georgiou, Imaginovation :: Consumers subscribe to many newsletters but end up reading just a few. The game is to find out what makes those few mails readable. Here are five essentials of email marketing that can get a...

Click-To-Call Ads Expected To Contribute More Than $1 Trillion in 2015

With mobile phones seemingly being attached to users' sides and advertisers constantly looking to engage with their consumers, many have turned to mobile advertisements . Marchex , a mobile advertising analytics company, has released...

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