'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Surprise? Digital Maturity Lacking in Many Organizations

From CRM to WCM and every acronym in between, companies are struggling to integrate the disparate systems they need to run their business and optimize the digital experience for end-users. A new global study, "Digital Marketing...

Enterprise Communication is (Mostly) Terrible

Communication - whether it's downward, upward or lateral - is vital to an enterprise's success. How employees and employers exchange ideas and information plays a direct role in not only workplace morale but also the experience...

Test Removing Generic, Role-Based Email Addresses

There is a great deal of evidence to suggest that the longer marketers keep inactive email addresses on their list, the more likely they are to potentially damage their sender reputation. While most email service providers do an excellent...

Square Accelerates EMV Transaction Speeds

Payments company Square announced that it has reduced the speed of their chip card (EMV) readers by 25 percent and its plan is to reduce the speed even more over time. Square indicated that the most recent reduction moves the time...

Social Commerce Advancements that Sell

The ability to complete an order within the very apps that consumers are already using to browse and save products is a recipe for success, but it's an idea that just hasn't taken off quite yet. Currently, only 10 percent of...

Google Working to Close the Ad Loop

Mobile devices are blurring the physical and digital worlds and the impact goes both ways - research something online and then purchase it offline, or experience an advertisement offline and then seek it out on the Web. It is challenging...

QUICK HIT: Shipping Rates on the Rise

Some expensive news for 'Net retailers came out last week - FedEx indicated it will increase shipping rates next year. Retailers can expect a 3.9 percent average increase at FedEx air shipping Express division and 4.9 percent for...

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Who Is Buying Twitter?

Speculation about a Twitter acquisition has hit fever pitch with reports that the social media network may get a formal bid soon. With Twitter's large audience - particularly among business users - it could be a pretty pickup for...

Mobile Ad Fraud Will Cost $100 Million in 2016

How much is your enterprise losing from mobile advertising fraud? It could be much more than you think. Mobile attribution and marketing analytics providers AppsFlyer released data forecasting that app marketers will lose upward of...

BlueStacks Integrates FB Live to Bring Mobile App Streaming to the Masses

Facebook Live is great and all, but contextual streaming outside of the platform is the real future. Mobile gaming platform BlueStacks announced an integration with Facebook Live this week that will allow its 150 million users to stream...

5 Tips for Roadmapping Your Business

:: By Corey Bray, LegalNature :: Your business plan, or roadmap, is one of the most important documents that you will write. The plan should be a comprehensive guide, where answers to the questions and problems you will face in each...

Google's Real-Time Penguin Finally Emerges

Google announced an update that will reduce the time sites owners (and SEOs) have to wait if they were negatively impacted by the Penguin algorithm. For the unfamiliar, Google's Penguin algorithm (introduced in April 2012) was...

For Real? 77% of Consumer Feel Guilty About Ad Blocking

One bad apple can spoil the bunch, and one bad advertisement can do the same to the digital ecosystem. That's the reason many consumers have turned to ad blockers - they're fed up with the virtual bad apples, even though they...

Facebook Video Ads: Did You Overpay?

Bad news for Facebook advertisers - video metrics were misreported over the past two years. SUBSCRIBE to Website Magazine & Accelerate 'Net Success According to the Wall Street Journal , Facebook apparently indicated that its...

Shoppers Adding More, Buying Less Leading Up to the Holidays

Shopping cart abandonment is a thorn in most retailers' digital side and the numbers are proving it's getting worse. Recent data from Monetate Ecommerce Quarterly report (EQ2 2016) indicates that add-to-cart rates across all...

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