'Net Features

The Magazine For Website Success

Experience Analytics of the Subscription Economy

It seems the transition to the subscription-based economy has arrived, and brands (and their developers) are scrambling to learn as much as they can about their users/audience to capitalize on the experience and, of course, monetize...

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Solving the Cross-Channel Attribution Problem

Cross-device technology company Drawbridge is partnering up with marketing software provider Kenshoo to help marketers more effectively tie desktop clicks and conversions to mobile activity without relying on consumer login data. The...

Empowering Website Management Teams Through Efficient Performance Monitoring

By Mehdi Daoudi, Catchpoint One of the overarching challenges for any website management team is delivering exceptional Web experiences to their end users in the face of the vast complexity that is the modern Internet. Between expansive...

A Hybrid Approach to Website Translation: Tech & Humans

By Judd Marcello, Smartling Most technology innovations today are designed to replace the human element to ratchet up efficiency. But cloud-based translation management technology – which has disrupted translation and localization...

WooCommerce Goes Automattic

Many are considering it this most important acquisition of the year - Automattic, the parent company behind WordPress, has announced the acquisition of WooCommerce, an e-commerce platform for the WordPress environment. Just to give...

New Type of Search Advertising Coming to Firefox

Mozilla is aiming to improve the state of digital advertising on the Web with its new feature called “Suggested Tiles.” Suggested Tiles are a complement to Mozilla’s “ Tiles ” features. For instance, regular...

Bot Traffic is Out... of... Control

Bot traffic is increasingly out of control, with over 22 percent of all Web traffic coming from bad bots according to recently released research by bot detection and mitigation solution Distil Networks. Bots are responsible for a variety...

Audience Segmentation For Conversion Optimization

:: By Thomas Stern, ZOG Digital :: “Segmentation is saying something to somebody instead of saying nothing to everybody.” — Jay Conrad Levinson Content creation, search optimization, paid advertising and social strategy...

eBay Testing Prime Challenger

In a move to challenge Amazon's Prime efforts, eBay is testing out its own loyalty program for buyers, offering faster delivery and free returns on items for an annual fee. The program (reportedly dubbed eBay+) is currently being...

A Viable In-App Payment Alternative

It's not easy for today's digital publishers to monetize their work, but that's starting to change. Opera Mediaworks, for example, has announced a new "user-centric" advertising option for publishers that could...

StubHub Looks to Personalization and Content Partnerships to Increase Engagement

As brands look to inspire consumer engagement many have started to incorporate personalization tactics in their websites and apps. StubHub , a popular ticket marketplace, has released an update for its iOS and Android mobile and tablet...

Design Ideas for Rockstar Apps

:: By Chirag Leuva, Yudiz Solutions :: Design among other factors plays a vital role in the success of a mobile app. Developers should ask themselves whether their app looks interesting to a user a first glance; whether or not it looks...

Mobile Search Gets More Social

Google has announced that it is now displaying Tweets in searches conducted on mobile devices. The search update is rolling out gradually, first on Google apps and then on mobile browsers. With the update, real-time content from Twitter...

Incentivize Mobile App Users Through Reward Ads

As consumers’ love of their mobile devices continues to spur the channel forward developers are constantly seeking new ways to monetize their apps. RevMob , a mobile ad platform, has announced a new software development kit ...

Go-To List for Local Listing Management Tools

Small businesses are at a variety of inherent disadvantages when compared to their well-funded and employee-rich competition. To help consumers find them easier, many small businesses leverage a variety of local directories to make...

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