'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Measuring, Analyzing and Optimizing the User Experience

How GoDaddy Got Visual and Dramatically Increased Conversion To be successful on the Web today, the one true way is to improve the digital customer experience. In order to improve the customer experience, of course, it is essential...

Mobile Shoppers Give Checkout the Old College Try

A new report from Demandware, a Salesforce company, indicates that phones are now the top device driving e-commerce traffic, accounting for 45 percent of traffic globally and 47 percent in the U.S. When it comes to retail conversions...

Optimize the Journey: Developing a Conversion Path of Least Resistance

E-commerce enterprises (and the Web workers they employ) know an incredible amount about their digital visitors - if not, they should start an ongoing process of learning and discovery right away. Purchasing habits, personal preferences...

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Pokemon Go at Work: Is It Putting You and Your Company’s IT Security At Risk?

:: By Harold Aguirre :: Gotta Catch Em All! That’s the slogan for Pokemon Go; now the biggest mobile game in U.S. history . Whether it’s a fad or here to stay, Pokemon has the entire world GO-ing absolutely crazy. If you...

Capture and Convert: 4 Ways to Get Consumer Attention and Keep It

:: By Margaret Lucas, Nicho :: Today’s consumer has an average attention span of eight seconds , down from 12 in 2013 (that’s shorter than a goldfish's ). Now that consumer attention is at an all-time low, competition...

Movers & Shakers: Sprinklr in Focus

Enterprise social technology solution Sprinkler announced it has received $105 million in new funding, bringing the company's total funding to $239 million (with a $1.8 billion valuation). Currently operating in over 150 countries...

How to Build an Authoritative Website through Quality Content

:: By Larry Alton, @LarryAlton3 :: A company’s website generally serves to drive sales and/or strengthen brand awareness and reputation. In the latter case, the best way to grow your brand via your website is to build authority...

Marketing Tips from the Presidential Race

With so many screens (tablet, desktop, mobile) and channels (email, search, social, direct) in play this presidential election, it's safe to say this presidential race is much different than others. For some help deciphering the...

'Net Identity & Social-SEO

To understand social media's "possible" role in a company's visibility on the search engines, it's important to think of an online presence in an all-encompassing, comprehensive way - where everything that is...

Publishers, Malware & Auto-Redirecting Creatives

There are numerous important topics in the ad-tech space including data usage, latency and ad intrusiveness to name a few, but another is auto-redirecting creative and malware. Mobile-first video mediation platform AerServe recently...

AMPing Up the Ad Speed

Google's Accelerated Mobile Pages initiative is moving beyond articles and is finally coming to the advertising technology space. Malte Ubl, Tech Lead for the AMP Project, indicated in a recent blog post that there is now early...

Predict the Success of Future Video Campaigns

Visible Measures has launched a predictive video analytics capability that will be well received by those in media planning and execution. The new Industry Forecaster feature, available within Visible Measures' video benchmarking...

Movers & Shakers: Verizon Acquires Yahoo!

Marissa Mayer has done it! Verizon announced today that it would be acquiring Yahoo for $4.83 billion in cash. Yahoo will merge with Verizon's AOL unit. Verizon will now own/operate Yahoo's search, mail, content, and advertising...

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How Tra-Digital Advertising is the Future of All Marketing

:: By Joe Whyte, Colling Media :: The traditional advertising realm was fundamentally altered when the boom of digital advertising came about in the early 2000's. It shook the fabric of the status quo and literally split the marketing...

Buyable Pins Hit the Web

E-commerce merchants have waited a long, long time (or so it feels) for Pinterest's buyable pins to come to the Web but they are finally here. Pinterest actually introduced Buyable Pins on mobile last year and even integrated them...

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