'Net Features

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Flexible Segmentation with Radius Custom Signals

B2B predictive marketing software Radius has launched a new capability that will enable marketers to define segments and gain a "360-degree view" of the best opportunities in their market. These new "Custom Signals"...

Retailers Failing Consumers in Digital

When it comes to supporting consumers throughout the shopping journey (across channels and stores), retailers are struggling. Retail Systems Research has released findings from its 2015 Benchmark Report, Commerce Convergence: Closing...

Reach & Demographics on Bing Ad Data

If you ever wondered what type of consumer uses Bing and engages with ads on that network your chance has arrived. Bing has published an interesting data visualization for advertisers that explores both reach and demographic data from...

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Personalizing the Content Experience

Technologies are emerging that are enabling brands to better personalize the digital experience for Web users - even if they are classified as "unknown." Content recommendation solution BrightInfo recently announced a new...

Tackling Programmatic Ad Fraud with...Hardware?

As more brands test out the virtual waters of programmatic advertising, fraud is once again top of mind. Fortunately, there are some interesting solutions to what many agree is a serious systemic problem with the current industry....

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Wix Partnership Delivers New Hotel Marketing Options

A new partnership between Cloudbeds and Wix is improving hotel marketing options for independent hoteliers. The partnership comes after Wix launched a tailored solution for property owners last August, dubbed WixHotels . WixHotels...

The Local SEO “How-To” Guide

:: By Travis Bliffen, Stellar SEO :: When discussing SEO many people do not realize that organic SEO and local SEO each have a unique set of ranking criteria and both place varied importance on overlapping ranking factors. Today, we...

Bing's New Maps Tool Offers Predictive Traffic Technology

Constantly trying to nudge in on Google’s turf, Bing has announced the wholesale redesign of the company’s Bing Maps tool. In order to better compete against the competition, Bing Maps has been endowed with a wide variety...

Don't Show High-Paying Job Ads to the Little Ladies

Anyone who has spent any time on the Web knows that their behaviors (ads clicked, websites visited, search results selected) affect their browsing experience, whether that's ads served to them in the search engine result pages...

ETL Critical for Business Intelligence

BI (business intelligence) professionals are facing significant challenges in preparing raw data for analytics according to a new study from Xplenty . The study focused on several areas of the ETL (Extract, Transform and Load) process...

5 Landing Page Barriers Killing Mobile Conversions

:: Chirag Leuva, Yudiz Solutions :: Landing pages help everyone from retailers to service providers gather leads for their business. Now, however, as most people access the Web through mobile devices it is important to optimize these...

The Time is Now for Personalization

You have likely heard about the practice for years, but if you're a 'Net professional today, chances are excellent that you're about to start using it more often. A new report from real-time personalization provider Evergage...

Email Open Rates on Mobile Devices

More than 4 in 10 email opens are occurring on mobile devices (smartphones) in the UK according to recently released research from Movable Ink. Seventy-one percent of total email opens in the UK during Q1 2015 took place on mobile...

Amazon Celebrates Its Birthday with Prime Day

In order to help celebrate its 20th birthday next week, Amazon has announced Prime Day. On Wed., July 15, Amazon will be offering more deals than it des on what is traditionally the largest shopping day in the country, Black Friday...

Why is Mobile Commerce Booming?

Mobile commerce solution Unbound Commerce conducted a same-store analysis of 350 mobile commerce sites and found a year-over-year aggregate mobile revenue increase of nearly 52 percent in the second quarter of 2015. Highlights from...

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