'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Getting Started with Facebook Live

:: By Olivia Young, Internet Choice :: Facebook Live is a live video streaming service introduced recently to promote video content in Facebook News Feed. It’s part of an aggressive strategy to let the users create and broadcast...

Fraud Severity and Prevention Strategies [A Q&A]

As the busiest time of the year for Internet retailers quickly approaches, the issue of fraud (and how it can be prevented) takes center stage. To keep our community of Web professionals in the know, Website Magazine reached out to...

Can You Kick It? Yes We Can! [Movers & Shakers]

Kickfurther, an inventory crowdfunding marketplace, announced a rather significant milestone and it could prove to be the future of financing for many startups. The company announced it has now funded $10.2 million of inventory for...

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Face Facts, Your Social Customer Engagement Efforts Need Work

Companies are starting to take a long, hard look at the performance of their overall social media initiatives and while most are trying their best, their is still room for improvement. SUBSCRIBE to Website Magazine & Accelerate...

Ad Fraud, Blocking & Other Trends Impacting the Industry [A Q&A]

If there was ever an industry to be impacted most by marketing fads, Internet advertising is it. With fads, however, come uncertainties about what to run, where to run it and how to analyze it. Since 2000, Exponential has adapted and...

Robotics and Artificial Intelligence in Banking and Finance

:: By Dinesh Venugopal, Mphasis :: The financial sector has put in a great deal of effort, energy and money to earn customer faith. To continue to leverage the trust, it has to be competitive and cost effective, by adopting a higher...

E-Commerce Fraud Fighters Gain Biometric Powers

The fight against fraud is about to take a completely new and different approach. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Fraud-protection service ClearSale announced the release of its new proprietary Mapper...

How Google AdWords Works: A Primer for SEM Newbies (PART 1)

The benefits of advertising through Google's AdWords program should be obvious - it enables you to target consumers in a variety of ways (keywords, location, time of day, devices), set a budget for spending to control cost, and...

NLG Comes to Bi Powerhouse Tableau with Narrative Science Partnership

Narrative Science announced a solution for Tableau that will bring natural language summaries (which explain the insights within their data visualizations) to the popular business intelligence and analytics solution . SUBSCRIBE to...

The Impact of an Effective Image Management Strategy on Your Website

:: By Colin Bendell, Akamai :: Images are critical to the success of your online business. Good visual content does not just increase online sales, but also increases user engagement, retention and loyalty. Even online training or...

Fraud-Free E-Commerce on the Cheap

There are many e-commerce fraud solutions on the market, but many require extensive experience in fraud prevention. NoFraud offers its services per transaction, which it believes is significantly less expensive than full-service solutions...

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What TF-IDF Means for On-Page SEO

:: By Travis Bliffen, Stellar SEO :: "Tf-Idf" is a term used in the field of information retrieval. TF in full is Term Frequency. It means the number of times a term appears in a document. In most cases a term appears more...

Expanded Text Ad Performance in Focus

While it's tempting to try each and every feature provided by Google AdWords, a more cautious approach is usually much smarter. Essentially, why not do some testing before investing ad dollars into an offering that will do little...

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Know Thy Audience: Comparing Segments with Adobe

Customers don't have identical characteristics and they most certainly don't behave in the same way. As marketers increasingly employ different marketing tactics for each group however, segmenting should be a core practice...

Managing Retail Reviews & Reputation [A Q&A with ConsumerAffairs]

Legacy enterprises can certainly profit from their name recognition, but they can also have a tough time getting the public to think of them in a new light. ConsumerAffairs is one company, which has kept up with consumer behaviors...

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