'Net Features

The Magazine For Website Success

eBay Building Confidence in India

While analysts, investors and Web professionals were keeping a close watch this week for eBay’s first-quarter earnings report from its San Jose headquarters, the online auction site was taking strides to solidify its position...

Content Advertising Storms Back

A survey by research firm Advertiser Perceptions (via Ad Age) shows that online advertisers are shifting away from ad networks and moving back to advertising on content sites directly. More than half (52 percent) of agencies and marketers...

WordPress 3. Oh My!

WordPress, one of the Web's most popular blogging platforms is about to get another update. And this one is significant. The update, version 3.0, is due in early May and pushes the platform closer to a full-blown CMS. Here are...

Low Price Guarantee from BuySafe Brings Bonding in Focus

Those shopping online have every reason in the world not to buy from you - they question your reliability and the performance of your products, they fear you will use their financial and personal information nefariously, they worry...

New Google Product Reviews Program

Google announced the release of a new program that is going to give users reviews and ratings more prominence. If you have not taken the whole user-generated content trend seriously the past few years, your attention will most definitely...

Twitter, Facebook and SU as Marketing Machines

According to Web analytics firm StatCounter’s new Global Stats report , Facebook, Twitter and StumbleUpon are sending a significant volume of traffic to websites. Hopefully you’ve already established a presence for your...

Exploring YouTube's Best Marketing Campaigns

For the past few years you have read about how a viral video on YouTube can send a business rocketing toward profitability. We've all seen Diet Coke explode with Mentos and that crazy "scientist" blending everything from...

Search Merchandising Engine Powers E-Commerce Retailers

OrderDynamics, the leading on-demand e-commerce software provider in Canada, has upgraded its technology to include a search merchandising engine that gives retailers control of how site search results are calculated and merchandised...

LinkedIn Upgrades: A New Appeal for Businesses

When the conversation turns to social networking, Facebook and Twitter are the two most often discussed. For some reason, LinkedIn is often left out of the discussion. That might be due, in part, to its past lack of focus on sharing...

Want More Leads? Write More Blog Posts

According to a study by Internet marketing firm Hubspot, business blogs with more posts generate more leads. Business blogs with 0-11 posts generate a median of three leads. From 12-23 posts, the median rises to 10. But the real action...

Ad Serving Based On Audience Quality

Traffic quality and online advertising verification service Click Forensics will announce some interesting new functionality in its platform today at Ad:Tech in San Francisco. The upgraded platform will enable ad networks and content...

Peer Influence Analysis Informs SMM Strategy

Research company Forrester released an analytical framework today designed to aid marketers in reaching social media influencers and scale their WOM (word-of-mouth) marketing efforts. From the release: Peer Influence Analysis gives...

Neighborhood Level Data Goes Global With Maponics

Location-based data provider Maponics has released a new version of its Neighborhood Boundaries product line that expands coverage to include metro areas in South America, Middle East, Africa and Asia. The latest Maponics release brings...

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Study Reveals What Women Want From Online Ads

A new study devoted to women’s online consumer behaviors has indicated a shift in attitude from apprehensive to enthusiastic—even eager—when it comes to Internet ads. Tailored ads from the brands they trust are what...

Payvment Adds Coupons to Facebook E-commerce App

Payvment, an e-commerce Facebook app that allows users to sell products on the social site, is launching a new feature that will provide pricing incentives for users to become fans of a seller’s pages. Retailers selling merchandise...

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