'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Parallax Scrolling, Responsive Design Make Nice

Responsive design is top-of-mind these days for website owners and designers, alike. Plenty of developers are also talking about another hot new trend sweeping the Web known as parallax scrolling. If you haven’t heard, parallax...

Extend Image Value by Tagging with Rich Content

Image tagging is a popular new way to make pictures on a website more informative and engaging for users. Now, website owners and designers can bring that engagement to their own images with the iPicture jQuery plugin that allows users...

The Web's Most Gorgeously Designed Websites

:: By DJ Miller :: Stagnant websites simply can't keep up in the continually evolving online world. Those that update often and experiment bravely with an eye to gorgeous, yet functional design are sure to grab visitors' attention...

Designing Websites for Multivariate Testing, Key Considerations

:: By Kim Ann King, Chief Marketing Officer, SiteSpect :: If you are like most digital marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing...

Drupal Commerce Sites Go Mobile

In the next few years, smartphone commerce is expected to represent 9 percent of all e-commerce sales, according to Forrester Research’s U.S. Mobile Retail Forecast, 2012-2017. The need to create a branded mobile shopping experience...

Echo Helps Publishers Wrestling with Real-Time Content Moderation

Conversations are constantly taking place all over the Web, from websites to applications to mobile devices that are always on the go. And although this presents brands with more opportunities to spread their messages and create awareness...

Get User Experience Insights with YouEye

YouEye is looking to make a splash in the testing industry. The company, which was the winner of 2012’s Launch Conference Best Technology 2.0 Award, is an online user research platform that features remote usability testing with...

Social Media Solution Uses Twitter to Drive Traffic to Partner Channels

Software-as-a-Service (SaaS) company TIE Kinetix has added a new social element to its Content Syndication Platform with the launch of the Social Media Syndication Solution that is designed to make delivering dynamic marketing messages...

Five Mother’s Day Social Strategies

Sunday is Mother’s Day, which not only means that you still have time to pick up gifts for the most important ladies in your life, but also that brands have put their Mother’s Day marketing campaigns into full force across...

Constant Contact Founder Builds New Biz, Mobile-Optimized Sites

As someone who has listened to and observed small businesses for more than 20 years – to the point of camping out in them – Randy Parker , who previously founded Constant Contact, is an authority on the needs of small ...

Is there a POC in Your SEO Audit?

SEO is becoming increasingly difficult by the day. To truly excel with the digital marketing tactic, it's essential to periodically audit the various elements of a website that may influence its ultimate success on the search results...

5 Reasons Your Search Traffic is Declining

Maybe it’s been happening over the past few weeks, or even months. Slowly, but surely, you’ve been watching your traffic numbers decline, despite not having changed much of anything about the way you publish content or...

Simple Steps to Engaging Webinars

:: By Heidi Wong, Bigcommerce :: Webinars can be part of the marketing arsenal for even the most early-stage businesses, because it can build brand awareness, email lists and more. Software and delivery technology has changed, putting...

BrightLocal Puts SEO Industry In Focus

BrightLocal has released results from a survey which examines the health and nature of the local search engine optimization industry, revealing just what life's like for SEO's on the ground. This is BrightLocal's second...

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Extinguish PR Firestorms with Social Tool

What does your company do when its social media mentions go from 4,000 mentions per week to 36,000? Does it take its social media manager out for lunch? This was the fluctuation Lululemon , a brand of workout clothes, saw after its...

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