'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

SEO in Action: Optimizing White Papers

As search engines increase what informational assets to crawl, index and rank, so must search engine optimization professionals develop that content. One of the most popular forms of content traditionally among B2B brands of course...

Hashtags, Twitter Trends and Social SEO

The role that social media now plays in successful search engine optimization campaigns is immense. The more pronounced a social media profile, the greater the likelihood that a brand will make its way onto search results pages. The...

The Perks of Owning a .CO Domain

Here’s one more reason to consider adding a few .CO’s to your domain name portfolio – PERKS! .CO Internet, the registry which manages the .CO extension, has launched a membership program that offers some serious perks...

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Eloqua Adds Data-Driven Targeting to Lead Collection Tools

In an effort to add robust, data-driven targeting and testing capabilities to its lead data collection tools, marketing automation software company Eloqua has teamed up with the dynamic targeting and testing platform Get Smart Content...

Go Daddy Goes Mobile

According to a recent Google study , nearly half of consumers (48%) feel like companies without mobile-optimized websites don’t care about their business. Luckily, there are many options for businesses that haven’t taken...

Last-Minute Support, Tips for Cyber Monday

There is a limited number of actual working days until most e-retail sites will be tested to the max. And, with Cyber Monday just days away, CorraTech , a provider of e-commerce and multi-channel commerce solutions is providing free...

Desktop Search On The Rise

Despite mobile’s momentum, desktop search activity has been on the rise. In fact, a recent comScore study reveals that October’s overall desktop search activity saw an increase of 8 percent compared to the previous month...

Themed, Game-Based CAPTCHA

Detroit-based Are You a Human , which designs small, compact games to verify human interaction on web sites (a modern day CAPTCHA if you will), recently introduced new customization options for PlayThru, its game-based authentication...

Alternatives for Google Mini Search

Google stopped selling its Google Mini Search (that bright blue hardware) appliance this summer, leaving many businesses searching for a new tool to power their site’s search function. Fortunately, Google will continue to provide...

Updated Mobile Advertising Guidelines Available for Comment

Recently, a coalition of some of the primary trade groups in the mobile and Internet marketing industries gathered together to draft an updated version of the “Mobile Web Advertising Measurement Guidelines,” which was unveiled...

Give Shoppers a Better Fit this Season

Even with holiday shopping in full swing, online apparel retailers still have time to reduce returns and increase customer loyalty by helping consumers ensure a better fit before orders are placed. Clothes Horse , a company in the...

Blogging for E-Commerce – Part Two

An effective blogging strategy can help merchants increase their site traffic significantly, and as we inch closer to the busiest shopping season of the year, most merchants live by the mantra, “the more traffic the better.”...

Slow Response Times Cause Cancelled Orders for Merchants

New research from application monitoring service Monitis confirms the impact of web performance on sales performance. The survey revealed that 56% of consumers who spend more than two hours per week shopping online have cancelled an...

Battle “Showrooming” with Price Matching, Cross-Channel Integration

Brick and mortar retailers are increasingly the subject of "showrooming", the instance when consumers use their mobile phones inside the store to compare prices with other, competing retailers. A new research study from Edgell...

React in Real-Time with In-App Analytics

The rapid pace of the Web, and mobile Web in particular, means the quicker developers and advertisers can get application analytics data, the better off they’ll be. Mobile customer intelligence solution Kontagent recognized this...

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