'Net Features

The Magazine For Website Success

Hitting the R.O.I. Bullseye

In the game known as target marketing, the winners aim for the R.O.I Bullseye! When advertising, do the networks you market with cater to your business and your industry? Google Adwords and Bing Adcenter are great “catch-all”...

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BlinkX Adds Enhanced Metadata for Video

Video search engine BlinkX announced the availability of an Enhanced Metadata Enrichment solution for publishers. Blinkx has introduced Enhanced Metadata Enrichment as part of its Advanced Media Platform which automates the capturing...

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New MSN Crawler and Index Update

Last week on Microsoft's Webmaster Center Blog, the Live Search team announced that it will be testing an update to MSNBot (the company's official site crawler), which may show up as a new crawler name in your referrer logs...

Exclusive Content in WordPress: RSS Post Editor

This post is for WordPress users! There comes a time in the virtual life of every blogger that they want more from their WordPress installation, more from their RSS feed and more activity and a deeper relationship with and from readers...

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Flip! It - A jQuery Plugin

If jQuery were a beautiful woman I would marry it. I say that because I keep coming across these amazing jQuery plugins that I believe absolutely any website can use to add a splash of interactivity - not because you can actually marry...

Comscore Top 50 - November '08

Digital measurement company Comscore released its monthly analysis of U.S. consumer activity at the top online properties for November 2008. The start of the holiday shopping season drove Web users to retail sites, pushing the toy...

Search Marketing & Small Business

A Microsoft AdCenter study of 400 small-business owners in the US indicated that a majority invest in developing websites, but do not take steps to enhance their online business presence (throuch paid search marketing). Fifty-nine...

Load Times Impact Conversion by 7 Percent

According to a report by Aberdeen Group (sponsored by Gomez ), a delay of even one second can impact conversions by seven percent, page views by 11 percent and customer satisfaction by 16 percent. Aberdeen found the average company...

Adwords: Optimizing for Mobile

Website Magazine has discussed mobile website design in the past, but we have not really dug in on optimizing mobile advertising campaigns - perhaps because until recently there was no such opportunity. Or at least no viable opportunity...

Not Appearing in Yahoo!? It's Your Fault

Whatever happened to the customer is always right? Take heed - if someone says your service is broken (even if it's not), you may just want to listen, not point fingers, and take the heat. Otherwise, you'll risk some negative...

MapQuest Gets Social With Twitter & More

If you're a local business owner looking to capitalize on the boom in social media marketing, look no further than MapQuest. Yes, Mapquest. The once-leading map site, since displaced by Google Maps, has recently added a local Twitter...

Offshore Outsourcing Stats

Outsourcing marketplace oDesk announced some interesting data that highlights the leading countries for offshore outsourcing as well as homesourcing. The U.S. has the highest number of providers and highest average feedback rating...

The End of SEO - Chicago SES 2008 Key Take Away

A recurring theme at this year's Chicago SES 2008 was that 'SEO (as we know it) is Dead.' The reason given is that as search becomes more personalized by location, recent searches, time spent on web pages (Microsoft's...

AdSense for Domains Open to All

Google has formally announced the expansion of AdSense for domains, a program which allows publishers to earn advertising revenue from undeveloped (read parked) domains. As you might imagine, the many domain parking companies are not...

Feedback 2.0 at Guru.com

One of the issues companies have with managing the endless stream of feedback is that we tend to live in a black-and-white world too often. Instead of seeing things for what they are, we opt for purely objective or purely subjective...

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Quintura Site Search Enhanced For Publishers

Site search provider and semantic search engine Quintura released several new features for their publishing affiliates this week. If you're looking to add a dynamic widget to your site (and monetize it), this one's for you...

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