'Net Features

The Magazine For Website Success

Test Results Underscore Potential of New In-text Ad Feature

After two months of testing yielded a 30-percent average increase in revenues for 200 selected Web publishers, Infolinks has introduced its latest in-text advertising feature to the market. Related Tags leverages the ability of the...

A Web Security Solution for the Business-minded

Two of the most oft-spoken words in the Web industry today are security and compliance. Webmasters and business owners have to be more vigilant than ever to protect themselves and their customers from cybercrime and to meet the latest...

Affiliate Gold from Summit East 2010

Affiliate Summit East 2010 just concluded in New York City, marking the 15th such gathering of affiliate marketers and other Internet professionals since the conference’s inception in 2003. The show’s organizers put together...

Online Holiday Shoppers Already Revving Their Engines

E-commerce merchants who wait until November to launch their holiday promotions may miss out on as much as 65 percent of online consumers who have either begun their shopping already or plan to begin between now and October. Many retailers...

DoubleClick Advertisers Get Mobile Ad Options

Google's DoubleClick has announced that advertisers now have the option to automatically integrate mobile advertising into their campaigns. According to the official blog, using DoubleClick for Advertisers (DFA), businesses can...

Yahoo! Announces New Details of Alliance with Bing

Yahoo! updated its search blog today with the latest news regarding the Yahoo!-Microsoft search alliance, which begins later this week when Bing starts powering Yahoo’s organic search listings in the U.S. and Canada. We recently...

Why Do People Friend and Follow Brands?

Two separate studies have been released over the past week that show why people "friend" and "follow" brands on sites like Facebook and Twitter. The first, from Google, looked at Facebook. The study found that 55...

AdReady's Precision Campaigns Make Display More Accessible

There is no shortage of proof that online display advertising is back on firmer ground than it’s been the past two years. Where it goes from this point forward, however, is the estimated $7.5 billion question. Actually, if current...

A Retailer’s Guide to Comparison Shopping Sites

Comparison shopping sites are nothing new to the e-commerce industry, the first ones having appeared on the scene several years ago. What is relatively new is the rapidly growing number of consumers that rely on these sites today,...

WM Radio: October Issue Preview, Creating Memes

Get a sneak preview of Website Magazine's October, 2010, issue which covers YouTube marketing, e-commerce preparations for the holiday season, e-mail metrics and more. Also, we discuss creating Internet memes and offer up some...

Hulu Will Be First to Launch New Video Ad Format

With online video gaining an increasingly bigger share of Internet users’ time and attention, online video advertisers find themselves at a critical turning point. A new technology developed by VivaKi may very well determine...

Now Arriving: Book Your Flights on Facebook

We wrote in the current issue of Website Magazine about startup company Payvment, which allows marketers to set up their own retail storefronts on Facebook. More than 30,000 businesses are using Payvment’s platform to sell on...

PayPal May Have a Big Solution for Micropayments

The micropayments space – while filled with promise for online businesses and consumers alike – has thus far generated more discussion than results. Friday’s announcement that PayPal intends to launch its own small...

Holiday Marketer Report Calls for Merchant Mobilization

The 2010 Holiday Marketer Report has been released by Experian, which is predicting mobile and social platforms to have their biggest impact yet on holiday sales. Experian also forecasts a modest growth of between 1 and 2 percent in...

Semantics for Search – Interview with Michael Marshall

Website Magazine contributor and co-founder and director of Search Engine Academy John Alexander interviews Michael Marshall on the topic of semantics and Natural Language Processing. J. Alexander: Could you please briefly outline...

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