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Google Commerce Search 3.0 Boasts New Features

Google announced an update to its Commerce Search (GCS) product today and the new features aim to provide merchants and shoppers a more interactive and engaging experience. Google has integrated its instant search feature (search as...

Pay-Per-View Video from DaCast

Self-service live-streaming platform DaCast has integrated a rather innovative payment system (dubbed Pay-in-Play) which is embedded into the DaCast video and audio player. That’s right – consumers will pay inside the video...

Facebook Commerce for the Socially Challenged

Today’s e-commerce merchants are being flooded with data claiming the explosive potential of Facebook storefronts. Consulting firm Booz & Company forecasts a 600-percent rate of growth in the next four years, resulting in...

CPC Campaigns - Best Time of Day

What is the best time of day to run your CPC campaigns? A recent study conducted by online customer acquisition firm NetElixir examined the time of day that online orders and clicks peak. The findings indicate that there is a daily...

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Mobile Search Insights - 49% Make Mobile Purchases

Performance marketing agency Performics last week released results from its 2011 Mobile Search Insights study. The study revealed that of people using the mobile Web at least weekly, more than half (57 percent) use the mobile Web more...

New Digital Payment Platform from American Express

American Express today unveiled a digtal payment and commerce platform to address the changing ways consumers interact and exchange money - with one another and with merchants. Dubbed Serve , consumers can make purchases and person...

Analysis, Insights and Scale at BuzzLogic

Media analytics and analytics platform BuzzLogic announced a noteworthy upgrade to its “conversational” media planner and buying component of its online ad platform. BuzzPlanner now includes the ability to input specific...

Better Adsense Earnings Reports

Google announced this week that it has begun displaying more earnings data to publishers on the Adsense dashboard. As you will be able to see in the image below, Google is now showing earnings for the current day, the previous day...

Startup Cloud Program Powers Entrepreneurs

More Americans are starting their own businesses than any other time in the past 15 years, according to the Kauffman Index of Entrepreneurial Activity. One of the key developments driving today’s startups has been the emergence...

Brightcove Widget for the Ektron CMS Platform

Online video platform BrightCove and web content management solution Ektron have expanded their partnership, enabling customers to incorporate branded video intot heir online properties and marketing campaigns through a new Brightcove...

20 User Review Websites Critical to Small Business

According to an internal analysis of small business search results, Marchex – a provider of small business marketing products – found that more than 80 percent of results did not point to the websites of those businesses...

Listen: Effectively Marketing Mobile Apps

Millions of dollars and hundreds of hours can be put into developing even just one mobile app. And that makes it a heady, if not dangerous proposal. So, it becomes vital to market that app as effectively as possible. On this episode...

Landing Page Testing - Translating the Terminology

Before you can start doing any testing on your website landing pages, you need to understand some common concepts and definitions used in landing page testing. But be forewarned: while members of the testing community refer to the...

Location Targeting in Adwords Improves

Google announced improvements to its location-targeting controls today which will give Adwords advertisers the ability to target users (or exclude them) by their specific physical locations. “By physical location, we mean the...

Elastic Path 6.3 Delivers Subscriptions & Testing Features

Elastic Path Software released a new version (6.3) of the enterprise ecommerce platform. The platform now includes Subscriptions and A/B Split Testing-features which could help providers of digital goods and services stay competitive...

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