'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

C-Suite Social Media Guidelines

Risk aversion, time constraints, fear of negative feedback and a lack of a social media strategy are the primary barriers to C-Suite social media engagement, according to the respondents of BRANDfog’s 2013 CEO, Social Media Leadership...

Business Gets Personal with Google+

By Allison Rice, Amsterdam Printing When Google+ first arrived on the social media scene in mid-2011, it didn't make much of a splash. In fact, Google made it a point of not making a big deal about its release. It was, as Google...

Set Goals in Facebook's Ad Manager

Monitoring your advertising success on Facebook just got easier, because the world’s largest social network has made some updates to its Ad Manager. The updates allow marketers to set a goal for their ads, such as getting more page...

Viral content is king for marketers says Twitter's Bain

:: by Lindsay Whitehurst , Website Magazine Special Contributor :: One way to think of Twitter is as a digital watercooler, a gathering place for people to talk about their favorite TV shows, latest news or make a political statement...

3 Ways Merchants Can Make a Difference

When the going gets tough, Americans get giving. This is because the United States is one of the most charitable nations in the world. In fact, in the last five years, the U.S. ranks third in global giving behavior overall, behind...

YouTube Search Trends in Focus

Google Trends began adding YouTube search data last month. The change will enable video publishers to more accurately optimize videos for the search engines, but how can marketers use the data? Researchers will find data to help answer...

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6 International E-Commerce Strategies to Increase Revenue, Loyalty

By Tjip Sugijoto, Managing Director – Americas, Intershop Building long-term relationships with customers is a great goal, but increasing market share and selling more than last year is what the scoreboard will show. So how can...

SEO's Integrate Facebook’s Open Graph Markup

Search engine optimization SaaS provider RIO SEO is going really local, unveiling an upgrade that enables the integration of Facebook’s Open Graph Markup into “hyper-local” website landing pages. That’s a potentially...

Domain Names: Dot CO on the Go

Last week, the .co domain namespace surpassed 1.5 million domain names. On the whole, the domain name industry has considered .CO’s progress rather significant and ultimately a success, particularly as its pricing is far higher...

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Battelle: Physical and digital to merge

:: by Lindsay Whitehurst , Website Magazine Special Contributor :: John Battelle imagines a “world lit with data.” This year, every human being on earth — in uneven distribution — will create 600 gigabytes of...

Future Proof Search Engine Optimization Campaigns

The search results pages of popular search engines are changing dramatically into far more dynamic resources. Is your digital presence ready – is it future proofed? Many of the search engine optimization industry elite today believe...

Get Talkative with Mobile Ads

A new innovative ad format for mobile devices is allowing consumers to have a two-way conversation with brands. This is because voice and language solutions provider Nuance Communications has unveiled Voice Ads, which leverages Nuance’s...

Bringing the Store Shelf to the Product Page

Since the genesis of e-commerce, merchants have been trying to bridge the gap between online and traditional shopping — with varying degrees of success. While many have come up short, savvy retailers are now using a combination...

Workface Answers Digital Doorbell for NAR

A broad digital footprint and fast reaction time dramatically improves the customer engagement process and provides more Web-based customer opportunities, which is why Workface , a prospect relationship management (PRM) software platform...

Social Show and Tell: The Image Toolbox

Images tend to resonate with audiences on social networks better than text-based posts. In fact, after Facebook launched Timeline for brands, visual content, which includes images and videos, received a 65 percent increase in engagement...

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