'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Crafting an SEO-Friendly Facebook Page

Facebook is gradually becoming the standard, go-to destination for consumers that are interested in learning about a brand. In fact, according to an infographic from the marketing research company Lab42, 50 percent of consumers say...

The Extent of Keyword Not Provided & Some Practical Solutions

Google dropped a virtual bomb on search engine optimization professionals (all Web businesses really) when it announced in October 2011 that it would begin encrypting search queries. The result was that visits from organic listings...

Avoid a Knowledge Graph-tastrophe

The search experience at Google has changed dramatically over the past few years. While the factors used today by the search engine to determine placement on its results pages aim to deliver an enriched user experience, it has made...

Tumblr Tumbles into Top U.S. Sites

Tumblr isn’t just for teens anymore. In fact, Tumblr recently announced in a blog post that an audience of 168 million people has pushed the social network into the ninth spot of Quantcast ’s top ten U.S. Websites. The...

Inbox Placement Declines (Again)

If you’re using email marketing to promote your digital presence, know that all senders have serious issues to contend with - none more significant than inbox placement. According to Return Path’s recently released Email...

How to Build a Vending Machine for Customers or Leads (Part 1)

By Lewis Bassett, Bassett Providentia Ltd Imagine if you had a machine that allowed you to buy customers or leads. You put some money in, wait and then a new signup or sale appears in your inbox a few days later. That would be a huge...

Google Will Rank Shorter Content...If It's Good

Do you find yourself spending a lot of time trying to pad out your Web pages with more words just so they will be ranked by Google or other search engines? Well, you might be glad to know you can stop that practice. A common misconception...

Do You (Really) Need WHOIS Protection?

Irish web hosting and domain registration service LetsHost is now offering WHOIS privacy services for all new and existing domain registrants wanting to shield their private information from public view. While many question the usefulness...

The Hidden Costs of E-Commerce Platforms

An online store can only be as successful as the e-commerce platform that is running it, which is why it is vital for merchants to map out their business’s needs, goals and budget before they make a commitment to a solution....

Cart Abandonment; Just How Bad Is it?

Just how bad is the problem of cart abandonment for Internet retailers? New research from Ipswitch’s Network Management division shows that this Cyber Monday, online shoppers will have no patience for poor Web performance, and...

In Email Marketing, Remember Your Manners

The use of “Thanks” or “Thank you” isn’t just polite, it’s also good business. A study of 875 million messages from marketing automation provider Eloqua found that the use of those words resulted...

Facebook Page Usage Patterns

The debate on the usefulness of Facebook pages rages on, but some recently released information from social marketing platform Recommend.ly shows that many business users are struggling to capitalize on the engagement opportunity presented...

Mobile Apps are a $30 Billion Big Business

Mobile applications are a $30 billion business, according to new Market Data from ABI Research . The market intelligence company reveals that cumulative mobile app revenues are forecasted to pass $30 billion by the end of this year...

Automate Email Processes from the Cloud

The UK’s Parker Software company is best known for its live visitor tracking/live chat solution WhosOn and Email2DB , an email parser and business process automation solution, but the company is looking to flesh out the latter...

What Small Biz Can Learn from Big Biz

And how big businesses learned from them. Sandwiched between Black Friday and Cyber Monday is Small Business Saturday , a day dedicated to supporting small businesses nationwide, and the brainchild of American Express . Aside from...

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