'Net Features

The Magazine For Website Success

RIAs: Managing the Center of the Interactive Website Universe

Website visitors are doing much more than just visiting site pages today. On every successful website, users are interacting with content and coming away with a more satisfying experience. Using interactive selectors to choose products...

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Google Offers Above-the-Fold-Only Ads on Content Network

Google has announced that advertisers now have the option to buy advertising above the fold on Web pages throughout the Google Content Network, by enacting the "below the fold" exclusion option. "With brand-aware advertisers...

Autonomy's Meaning Based Marketing Upgrades

Autonomy has updated its Meaning Based Marketing platform to give marketers deep insight into consumers' behaviors both on-site and elsewhere, such as social networks. A new console, called Explore, provides a visualization interface...

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New Software, Solutions to Increase Display Ad Returns

Omniture, a leading provider of digital marketing software, has expanded its Online Marketing Suite to help businesses get the biggest returns on their display advertising dollars. A business unit of Adobe Systems Inc., Omniture also...

Real Time Web Utilization for Internet Users

There has been a lot written about the business side of the real time web. Many Internet companies have entered the space and established websites have implemented the real time web into their offerings. Also, millions of Internet...

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The Eyes Have It: Study Tracks Google Real-Time Search Users

Digital marketing firm Oneupweb set out to determine the early consumer reaction to real-time Web search, hoping to get a glimpse into its long-term implications and the future of Internet marketing. The Michigan company recruited...

Search Engines the First Stop for Most Online Shoppers

Three out of five consumers use search engines as their go-to online shopping resource, according to the recent Compete Online Shopper Intelligence Study. Sixty-one percent of respondents chose search engines as the tool they rely...

Omniture Taps Facebook for Social Media Marketing

Omniture is a leading provider of "business optimization software." Facebook is the world's leading social network. Put them together and you have a package for the ultimate in social media marketing measurement. Today...

Listrak Provides E-mail Marketers With Expanded CRM and Analytics

E-mail service provider Listrak has released a new version of its Web-based E-mail marketing platform that includes expanded integration with Salesforce, Omniture and Google Analytics. A leading E-mail marketing solutions provider...

ShareThis Upgrades, Gets More Interactive

ShareThis, one the Web's leading content sharing widgets just got some new upgrades, and they are substantial. Stream is a real-time view of what's being shared across the Web through the ShareThis community. Think of it like...

Location-Based Domain Splitting Arrives

Sometimes the innovation in the Internet industry surprises even me and I'm a virtual old timer - working over ten years on the Web. What you're about to read I am pretty confident you'll find as fascinating as I do. Root...

The Virtual Economy and Online Gamers

Social intelligence provider Sometrics released some interesting numbers today, indicating that the virtual economy (not the real economy) is really booming. Sometrics announced it has "dispensed" (still looking for some...

Website Analyzer for iPhone (and iPad)

Pear Analytics ™ today announced the release of its free Website Analyzer™ for the iPhone® and soon to be iPad® application. The application analyzes any website or blog by scanning the site and a variety of data...

Quality Score: 5 Steps to Optimizing a PPC Account

by Amber Speer, Hannapin Marketing The most common mistake when companies try to manage their own pay-per-click (PPC) account is a lack of organization around, and understanding of the Google Quality Score and Yahoo! Quality Index...

VeriSign Beefs Up Trust Seal, Attack on Malware

The provider of the Internet’s most recognized symbol of trust has just bulked up a brand that’s already viewed 175 million times each day. Last week, VeriSign, Inc. unveiled its VeriSign Trust Seal , an extension of the...

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