'Net Features

The Magazine For Website Success

Professional-grade WordPress Themes for Business

For many online businesses, WordPress offers an excellent framework from which to build fully-functional websites. The first question that arises is, which WordPress theme is right for my business? Many businesses are allured by WordPress'...

Beat Competitors with an Amazon Repricing Engine

E-commerce software provider Zoovy has announced a pilot of its Amazon Repricing Engine, which is designed to automatically adjust product pricing on Amazon to match or beat similar products offered by competitors. The new Amazon Repricing...

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Jumptap Makes a Power Move in Mobile Advertising

Jumptap, one of the biggest providers of mobile advertising, has secured $25 million in anohter round of investment funding led by Redpoint Ventures. It's yet another signal of the era of mobile, fully underway. "Jumptap is...

Google Cracks Down on Rogue Advertisers

Google has rogue advertisers in their crosshairs, announcing this week a few new requirements to its existing AdWords policies that cover disclosure and usage of personal information. Any Adwords advertiser anywhere in the world whose...

Does Pay-Per-Call Really Ring Up the Revenue?

Performance marketing company Pepperjam Network, now part of GSI Commerce, has partnered with call performance marketing company RingRevenue. You don't see much in the way of discussion about pay-per-call programs outside of an...

Translate Content Inside Drupal with Lingotek

If you're a Drupal user looking to enter new markets abroad, you'll need to address translation if you hope to increase engagement internationally. Collaborative translation solution Lingotek just announced a partnership with...

Site Speed Report in Google Analytics

Google, continuing its mission to accelerate the Web , announced the availability of the Site Speed report in its recently updated Google Analytics platform. As we know, revenue and profits is in many ways reliant on site speed (performance...

Double the Security at 1&1

If you’re concerned about your website’s availability – pay attention to this. Web hosting provider 1&1 Internet, is offering up a redundant service technology for its pro-level packages and the price is going...

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Facebook Delivers One-third of U.S. Display Ad Impressions

Facebook led all online publishers in the first quarter of 2011 with 346 billion display ad impressions, representing 31.2 percent market share, according to the comScore data released Wednesday. Facebook’s market share has increased...

Making Viral Video Truly Measurable

A new partnership between Kantar Video and OpenAmplify looks to make viral video all the more measurable. Using OpenAmplify's The Meaning Platform (which measures semantics within content) and Kantar's video analytics (Videolytics...

"Smart" Web Consumers Have Higher Expectations

On-demand e-commerce platform provider Demandware has released the results of a survey examining the shopping behaviors and preferences of online consumers. Conducted in early 2011, the survey focused on consumers who are innately...

Top Search Position Gains 37-percent of Clicks

Real-time Web marketing software and services provider Optify recently conducted an SEO study with the goal of determining a new click-through-rate (CTR) curve based on recent changes to Google and Bing’s search engine results...

Live Streaming & the CDN – EdgeCast and DaCast

Content delivery network Edgecast Networks and live streaming platform DaCast announced an expanded partnership today that will enable broadcasters to more quickly deliver content through Edgecast and monetize that broadcast through...

SEO Planning & the MoSCoW Method

One of the challenges facing in-house SEO departments is encouraging others to acknowledge the importance of SEO during common business processes — from the conception of ideas to actual fulfillment. Not only must you excite...

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Bullish on Social Media Advertising

According to the "US Local Media Annual Forecast (2010-2015)", a report rom BIA/Kelsey, social media ad spend will more than double, to 21.9 percent of all digital ad spend by 2015. The report also predicts that Facebook...

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