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The Magazine For Website Success

Divergence in Pricing Online vs. In-Store

In a follow-up to its 2010 study on online versus in-store pricing, Anthem Marketing Solutions today released a report showing that items with prices below $15 were generally cheaper in store, while those priced above $15 were generally...

Matching Logic in Bing adCenter

Last week Bing announced that the ad matching logic used in Microsoft Advertising adCenter has been updated. Advertisers bidding only on the singular or only on the plural form of a keyword, adcenter will serve ads for both singular...

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Piwik 1.5 and Open Source Analytics Solutions

Popular open-source analytics solution Piwik just received a major (and we mean major) update in version 1.5. The solution now includes several features which could make the offering competitive in nature to analytics solutions including...

Tiggr in Your Web Tank - Cloud-Based Web Prototype Builder

The list of prototyping solutions for the Web is long indeed. From Protoshare to JustinMind and the hundreds of available offerings in between, prototyping is a fundamentally important element of the site or application development...

Secrets to Searchandising Success

For decades, brick-and-mortar retailers have successfully increased their sales through merchandising – displaying seasonal items at the store’s entrance, using end-caps to feature discounts or carefully sorting products...

New Interactive Video Ad Formats for Mobile

Limelight Networks has introduced a service that enables interactive video ad units within applications running on iOS and Android platforms. Called Limelight REACH Interactive, the service helps publishers, agencies and advertisers...

Domain Name Expansion Arrives – From .COM to .BRAND

The ICANN board has formally approved the new gTLD program. First announced nearly three years ago, applications for new gTLD will be accepted from January 12th, 2012 to April 12th, 2012. According to the current roadmap, the first...

Attensity Command Center for Voice of Customer

What are your customers saying about your company right now? Most businesses (large and small) simply have no idea. Attensity hopes to change that. A provider of text analytics solutions for customer experience management (CEM), Attensity...

Charset Checkup (HTML5)

HTML5 is revolutioning nearly every facet of Web work - from applications to layout/design. It's importance to search engine optimization is also something to note. Website Magazine's upcoming August issue tackles the subject...

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Gain More Insights into Customer Behavior

Listrak has announced a new release to its Web-based email marketing platform that includes advanced features for the application, administration and reporting to give retailers more flexibility and insight into customer-purchase behavior...

Codero Offering Discounted Servers and Free Bandwith

Codero is offering benefits for small businesses that include lower pricing on the company’s Dedicated Hosting Server Deals line-up, more bandwidth and an exclusive group of high-performance servers for up to 50 percent off....

Optify Announces Enhanced SEO Keyword Reporting

Real-time Web marketing software provider Optify has announced a new set of advanced keyword reports. The new release is designed to help scale out global and local SEO efforts for Optify customers and help measure success with enhanced...

The Web Week in Review

A lot of developments have occurred in online business the past seven days, with most of the usual suspects grabbing the biggest headlines. Some other, lesser-known entities also made news this week, making this an important time for...

Top Five Sites for Source Code Hosting

Code sharing and hosting platforms, which enable designers and developers to share (and reuse_ code with team members or the wider web community, have exploded in use the past several years - hat tip to the cloud. Let's take a...

Relative Clickthrough Rate & Impression Share (GDN)

Google has been investing heavily over the past year in targeting, optimization and measurement, and advertisers are first in line to benefit with two recently released enhancements to the Google display network. Relative CTR: While...

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