'Net Features

The Magazine For Website Success

5 Critical Rules for SEO Success in 2014

:: By Martin Laetsch, Act-On :: The major search engines win or lose market share by the quality of the results they deliver for searchers; this is why they continually fine-tune their algorithms to increase the quality of their organic...

Local Ads Moving to Social Networks

Borrel conducted an assessment of advertising palced on social networking sites and found that nearly 20% of all ad spending is done by local businesses. While you might think that most were on a national basis, Borrel estimates that...

eZanga Contextual Arrives (Too Late?)

Search advertising company Ezanga has added a contextual offering to its suite of services. The contextual advertising technology enables advertisers to specify a target audiences (geographic and demographic) based on marketing goals...

iCyte and Simplifying Digital Research

As a Web professional you consume vast quantities of information. Being able to search, save, compare and collaborate on the information relevant to specific projects can be frustrating, if not completely overwhelming. So how do you...

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Social Influence and the SIM Score

A recent report from Razorfish released today indicates that about 33 percent of consumers are not connecting with brands on social networks. There are of course two ways to look at this. One, it could be that this large untapped audience...

IAB Mobile Buyers Guide

The Interactive Advertising Bureau (IAB) has released a valuable primer for marketers and agencies looking to buy mobile advertising . The guide includes an overview of the U.S. mobile advertising market including its audience breakdown...

Social Media Eye Tracking Study

A new eye tracking study conducted on Facebook, Twitter and YouTube by digital marketing provider Oneupweb reveals some interesting trends, including the way users interact with paid ads in social media . “We wanted to know if...

Big Moves for Bing and Google, Says AdGooroo Report

Adgooroo released its quarterly Search Engine Advertising Update today and the big winner looks to be Bing. The site surged to more than 22 million monthly visits and now calls some very big names (e.g. Dell, Sears, Hotels.com, Marriot...

Bing Releases Toolbox

Microsoft has taken a page from the Google playbook by actively embracing the webmaster and developer community with its Toolbox portal. The Toolbox is really just a collection of existing tools that links to important resources, but...

ShareASale Datafeed Format Changing

Starting August 1st, ShareASale will be implementing a few changes to the format of datafeeds. The new datafeed specification will allow merchants to make more product data available to their affiliates. The new specification introduces...

Wishabi Predictive E-Commerce

Some very interesting predictive intelligence technology was announced this week from Wishabi. The Canadian e-commerce company enables both price and value comparisons of more than three million products using statistical analyis,...

Domain Showcase Auction Series

Oversee.net and its SnapNames.com and Moniker.com aftermarket companies introduced a monthly series of domain name Showcase Auctions. The first auction of the series, entitled "Summer Stimulus," begins July 16 at noon PDT...

State of E-Commerce Is... Strong?

How did your gross online sales for the period April 1 through June 30, 2009 perform relative to the same period last year (April 1 through June 30, 2008)? The National Retail Foundation's digital divsision Shop.org asked that...

Google Maps Gadget: Brick and Mortar Must-Have

As a consumer, you're probably used to seeing something like this on a "directions" page from a brick-and-mortar store: From the east, take route 66, head south on Main St . and so on. That can be a hassle. Worse, for...

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Commission Junction Offers Green Products

Commission Junction, one of the largest affiliate networks around has added "green" categories to their impressive list of offerings. Environmentally-friendly products are in high demand with consumers, a trend that has been...

Focus on the Creative, Not Just Clicks

eMarketer and others have brought to light the concept of view-through conversion. This is essentially when users see an online ad but do not click on it, only to search for the product, brand or service that they saw in the ad at...

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