'Net Features

The Magazine For Website Success

DoubleClick Advertisers Get Mobile Ad Options

Google's DoubleClick has announced that advertisers now have the option to automatically integrate mobile advertising into their campaigns. According to the official blog, using DoubleClick for Advertisers (DFA), businesses can...

Yahoo! Announces New Details of Alliance with Bing

Yahoo! updated its search blog today with the latest news regarding the Yahoo!-Microsoft search alliance, which begins later this week when Bing starts powering Yahoo’s organic search listings in the U.S. and Canada. We recently...

Why Do People Friend and Follow Brands?

Two separate studies have been released over the past week that show why people "friend" and "follow" brands on sites like Facebook and Twitter. The first, from Google, looked at Facebook. The study found that 55...

AdReady's Precision Campaigns Make Display More Accessible

There is no shortage of proof that online display advertising is back on firmer ground than it’s been the past two years. Where it goes from this point forward, however, is the estimated $7.5 billion question. Actually, if current...

A Retailer’s Guide to Comparison Shopping Sites

Comparison shopping sites are nothing new to the e-commerce industry, the first ones having appeared on the scene several years ago. What is relatively new is the rapidly growing number of consumers that rely on these sites today,...

WM Radio: October Issue Preview, Creating Memes

Get a sneak preview of Website Magazine's October, 2010, issue which covers YouTube marketing, e-commerce preparations for the holiday season, e-mail metrics and more. Also, we discuss creating Internet memes and offer up some...

Hulu Will Be First to Launch New Video Ad Format

With online video gaining an increasingly bigger share of Internet users’ time and attention, online video advertisers find themselves at a critical turning point. A new technology developed by VivaKi may very well determine...

Now Arriving: Book Your Flights on Facebook

We wrote in the current issue of Website Magazine about startup company Payvment, which allows marketers to set up their own retail storefronts on Facebook. More than 30,000 businesses are using Payvment’s platform to sell on...

PayPal May Have a Big Solution for Micropayments

The micropayments space – while filled with promise for online businesses and consumers alike – has thus far generated more discussion than results. Friday’s announcement that PayPal intends to launch its own small...

Holiday Marketer Report Calls for Merchant Mobilization

The 2010 Holiday Marketer Report has been released by Experian, which is predicting mobile and social platforms to have their biggest impact yet on holiday sales. Experian also forecasts a modest growth of between 1 and 2 percent in...

Semantics for Search – Interview with Michael Marshall

Website Magazine contributor and co-founder and director of Search Engine Academy John Alexander interviews Michael Marshall on the topic of semantics and Natural Language Processing. J. Alexander: Could you please briefly outline...

Website Heat Maps – Three Key Lessons

Website heat maps are used to give designers insights into which areas of a Web page are most frequently used by visitors. By understanding how visitors interact with a website's elements, developers can improve the site's...

iStock Launches New Site, Upgrading Search Interface

iStockphoto has redesigned its website and is developing more customer-focused features for users of the world’s most popular stock photo marketplace. To help promote the launch, iStock is offering members that use the coupon...

Twitter Announces Fast Follow for Non-account Holders

Twitter has announced a new feature that will help businesses expand their social reach beyond the vast core user group of the micro-blogging service. Fast Follow will allow people to receive text-message updates from desired Twitter...

Sears Expands Local Marketplace for Merchants

Merchants in the New York City, Washington D.C., Boston and Chicago areas will have an opportunity to sell products through Sears.com’s Local Marketplace, the retailer has announced. Partners in the program will have the ability...

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