'Net Features

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Google Scrambling for a Local Deals Site

Google, after Groupon famously shunned their advances -- and $6 billion -- is desperately seeking a local deals site, mostly for the local ad revenue it can provide. A New York Post insider is reporting that Google is in talks with...

MSN and Yahoo's Perfect Content Storm

Yahoo and MSN are on a mission to produce un-fathomable amounts of content on the Web. Yahoo's acquisition of Associated Content -- since rebranded as Yahoo Contributor Network -- relies on thousands of freelancers (just about...

Optify Enhances International SEO, Real-time Lead Scoring

Optify, a leading provider of hosted, enterprise search engine optimization (SEO) and social media software, has introduced some upgrades to its real-time marketing solution. New features include the extension of Optify’s international...

All Eyes Should Be On eBay

Ebay all but introduced the world to online shopping, and it continues to shape the e-commerce industry throughout its own history of major acquisitions. The company made another significant purchase on Monday, agreeing to buy European...

Bing Webmaster Tools – New Inbound Link Feature

Bing announced the release of a new Inbound Link feature into its Webmaster Tools offering. The feature provides registered site owners the ability to retrieve data about links pointing to their sites. As you might imagine, Bing received...

AdKeeper Allows Users to Save Ads for Later

A new service is being tested that would allow Web users to click on an ad to save it so they can interact with it later. The company behind it is startup AdKeeper, whose CEO Scott Kurnit founded the Web property that became About...

LinkedIn Polls and Groups Get Social and Findable

Professional networking site LinkedIn has made several dramatic improvements. This may just mark a new day for LinkedIn. Changes to its polling tool now enable business professionals to receive a more in depth view of poll respondents...

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Display Ad Builder from Google the Salvation of Display

Google has announced several improvements to its Display Ad Builder, a service (launched in ’08) which enables advertisers to design display ads for free. Improvements to the platform include: Bulk copying and editing: Advertisers...

Online Media Market's Strong Outlook

The economic recovery might be slow but at least one sector is adding jobs at a respectable rate. Internet media companies and Web portals have added 14,300 jobs since the recession began, according to Ad Age DataCenter's analysis...

Group Buying for Affiliates/Publishers - Get Your ChompOn

White label daily deals (group buying) platform Chompon last week launched an “Adsense platform for daily deals”. That’s right – affiliate functionality for publishers/affiliates to include a deals widget where...

2010's Top 20 Tomes for Web Pro's

2010 is coming to a close. As holiday decorations are now likely hung around your computer (with care of course) and virtual Web sugar plums consume your every thought, know that now is one of the best times to prepare for Web success...

Nearly 1 in 3 Consumers Surveyed Like Targeted Ads

With the Federal Trade Commission recommending stronger regulations for online advertising, the future of behavioral Web marketing practices is somewhat uncertain right now. The FTC argues that consumers overwhelmingly consider these...

Big Day for Bing: Massive Upgrades, Miniscule Gains

Microsoft’s Bing introduced a wide assortment of new search features on Wednesday, the same day that the latest report from comCast revealed slight gains by Bing for the month of November. In fact, though the overall movement...

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Design for Display

Advertising designers walk a fine line. They must design ads that are attractive but direct and engaging. Often, success depends on the venue for which the ad will be designed and displayed. That being said, there are some places where...

Online Employment Trends to Expect in 2011

Elance, the leading platform for online employment, has released its 2010 Year in Review as well as a preview of the online work trends to expect in 2011. The past year broke records for online work adoption as Elance posted more than...

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