'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

The Twitter Influence in Focus

It is no secret that Twitter influences brand-related conversations on the Web, but a new Bazaarvoice study is shedding light on how this chatter can be used to help marketers drive their business. The Conversation Index Volume 5 takes...

Video Ads Come to LinkedIn

There is a whole new way for advertisers to reach their prospects through LinkedIn. This is because the professional social network has announced that the company’s self-serve platform, LinkedIn Ads , now allows advertisers to...

Stop Shipping, Start Showcasing

If you want a more cost effective way to showcase your products while on the go, you might want to check out the new 3D product app from Kaon Interactive . The product marketing provider launched an interactive app for the Nexus 7...

Maximizing Online Development and Marketing Spend in Russia

Russia’s volatile, yet rapidly expanding e-commerce market is raising eyebrows in the global marketplace. With Europe’s largest online audience, Russia still has lots of room to grow. Unlike the highly saturated Internet...

BlogFrog Jumps to Active Analytics

You may not be aware of BlogFrog yet, but as social influence becomes a more highly sought after commodity on the Web, marketers may be interested in this influencer marketing technology provider. BlogFrog offers a Social Influencer...

2012 Local Holiday Marketing Guide

It is time to get serious about the holidays, because as of today, merchants only have a month to prepare for the busiest shopping day of the season – Black Friday. While most merchants are putting the finishing touches on their...

The Slow Adoption of Big Data

Despite all the hype and potential, most companies are essentially stalled in the preparation phase of their big data efforts. A new study from OpTier ( Making Big Data Analytics Fast & Easy ) reveals that few enterprises are able...

Wix Publishing Opens App Market

Web publishing platform Wix has launched an app market for developer integrations. The new Wix SDK (software development kit) will provide an opportunity for developers to access the company's 25 million-plus users. Apps available...

The True Cost of High Shipping

The upcoming online shopping season promises to be one of the biggest and best yet for Internet retailers. But that doesn’t mean all merchants will have a happy holiday. So what’s the biggest barrier for your digital presence...

Retargeting via Facebook with Triggit

It has certainly taken a while, but advertisers are warming up to the potential of retargeting, and providers like Triggit are ready to capitalize on the trend. The company announced they are now managing campaigns for sites with 250...

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Content Marketing Amplification with Outbrain

Content discovery platform Outbrain has launched a self-service offering for marketers looking to drive more traffic to their content assets. Outbrain's platform essentially offers a pay-per-click model for content distribution...

Low Latency Analytics Arrive in SiteCatalyst

Today’s Web is fast and vendors of analytics products are increasingly ready to serve. Adobe, for example, is now providing its users access to real-time data in its SiteCatalyst product. Adobe's new “Current Data”...

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Tracking Mobile Campaigns, a Must

From Gap and Groupon to Toys “R” Us and Ugg Australia, plenty of worldwide names have implemented affiliate tracking on their mobile site, allowing them to track any sales made through a mobile device. According to Affiliate...

Developers Hit the Auction Block

If your company has ever recruited a developer, chances are the experience was taxing. This group is in such high demand that it not only leaves the rest of us questioning our career choices, but also makes the job search process for...

Holiday Checklist for Web Success

Santa called, and he wanted to make sure you were ready for Black Friday and Cyber Monday this year. He decided to leave an early present for Web professionals, business owners and retailers everywhere. As you may know, Santa’s...

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