'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Can Facebook Ads Prompt Purchases?

Facebook is going to be making its own unique splash on Black Friday, at least for marketers, as the social network is looking for a little more recognition for all of the customers it drives to online retailers. On Friday, Facebook...

Finish Line Commits to Omnichannel Race

With more than 640 stores across 47 states and an online presence to match, Finish Line is not only one of the largest mall-based specialty retailers in the United States, but also one of the most aggressive in terms of its omnichannel...

Why Good Leads Die Young

By Rick Faulk & Seamas Egan, Campaigner Leads are the fuel to your sales pipeline. You put considerable effort into developing inbound marketing activities so that your sales teams have a continuous flow of opportunity. Success...

Cyber Week Deals for Web Workers

It's not just the average consumer that benefits from all the sales and deals happening around Black Friday and Cyber Monday - Web workers have access to some amazing discounts too! Website Magazine editors will keep their eyes...

Who Is Powering the Internet?

That’s the question Flippa , a marketplace for buying and selling websites, looked to answer when the company took more than $26 million in transactions from the last 18 months (Oct. 2012) to work out what technologies are used...

HootSuite's Autoschedule Goes Mobile

Social media management just got a whole lot easier. This is because HootSuite has updated its mobile applications to include Autoschedule functionality, which allows social media managers to automate posting times directly from their...

Site Security for the Holidays

E-commerce retailers need to prepare their websites for not only an increase in traffic and conversions this holiday season, but also for online fraudsters. While retailers should always watch out for cybersecurity threats during the...

Get to Know Bing's Webmaster Guidelines

The big news in the search engine world this week has been the release of Bing’s Webmaster Guidelines (finally!), which are meant to help the webmasters and publishers get their content found and indexed on the Microsoft-owned...

Two Last Minute LOCAL Holiday Ad Suggestions from Google

It doesn’t take a digital guru to see that local advertising is a wildly popular topic for the Web business community. Since most small businesses generate a strong percentage of their new business from the ‘Net , it only...

SEO in Action: Optimizing White Papers

As search engines increase what informational assets to crawl, index and rank, so must search engine optimization professionals develop that content. One of the most popular forms of content traditionally among B2B brands of course...

Hashtags, Twitter Trends and Social SEO

The role that social media now plays in successful search engine optimization campaigns is immense. The more pronounced a social media profile, the greater the likelihood that a brand will make its way onto search results pages. The...

The Perks of Owning a .CO Domain

Here’s one more reason to consider adding a few .CO’s to your domain name portfolio – PERKS! .CO Internet, the registry which manages the .CO extension, has launched a membership program that offers some serious perks...

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Eloqua Adds Data-Driven Targeting to Lead Collection Tools

In an effort to add robust, data-driven targeting and testing capabilities to its lead data collection tools, marketing automation software company Eloqua has teamed up with the dynamic targeting and testing platform Get Smart Content...

Go Daddy Goes Mobile

According to a recent Google study , nearly half of consumers (48%) feel like companies without mobile-optimized websites don’t care about their business. Luckily, there are many options for businesses that haven’t taken...

Last-Minute Support, Tips for Cyber Monday

There is a limited number of actual working days until most e-retail sites will be tested to the max. And, with Cyber Monday just days away, CorraTech , a provider of e-commerce and multi-channel commerce solutions is providing free...

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