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The Power of Reviews Meets the Reach of Facebook

A deeper integration with Facebook is giving PowerReviews clients some extra muscle on the Open Graph. The new application from the ratings and reviews provider invites Facebook users to incorporate their profile data into the reviews...

Facebook Posting Strategies

When is the best day to post on Facebook? How about the best time of day? Social media managment company Vitrue released data which reveals some interesting Facebook publishing strategies and practices based on data evaluated from...

Changes Coming to Microsoft adCenter

Microsoft wrote today on its adCenter blog that budgeting improvements are on the way, a move it said was precipitated by recent user comments. The changes can be expected “in the coming days” and “will minimize the...

OMG: Analytics Engine to Make Sense of "Social-speak"

To help marketers draw more useful conclusions from the adopted language of the social Web, one software and analytics firm has upgraded its reporting capabilities to include the popular acronyms, emoticons and other symbols and abbreviations...

Behavioral Retargeting Code of Conduct

The IAB's Affiliate Marketing Council (AMC) has unveiled a new code of conduct for dealing with behavioral retargeting technology. If you are responsible for anything Internet-marketing related, it is an important development and...

Q2 Domain Name Industry Brief

The Internet grew by more than 3 million domain names in the second quarter of 2010 according to VeriSign's Domain Name Industry Brief, bringing the total to 196.3 million Top Level Domains (TLDs). The second quarter total represents...

CPC Increase of 78% Due to Search Alliance

According to a study from GroupM Search , advertisers could see a cost-per-click increase up to 78 percent above current Bing CPC's as they move to one platform with the upcoming search alliance transition. GroupM Search projects...

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PostgreSQL 9.0 Released with Built-In Replication

The PostgreSQL Global Development Group announced the release of PostgreSQL 9.0 , the latest version of the open source relational database. PostgreSQL 9.0 includes more than a dozen other major improvements that will enhance every...

comScore's Social Media Monitoring Solution

Comscore today released a social media intelligence service for its clients dubbed comScore Social Analytix(tm) which will provide real-time information about what Web consumers are saying about brands and products. Instead of developing...

Back to Work Fall Reading List from WM

Labor day has come and gone. The kids are back at school. The leaves (at least in the north) are starting to change. The pools and beaches have closed. The summer's over and now it's time to get back to work. Web work, of course...

Three in Four Merchants to be Retargeting in 2011

Online remarketing techniques have been a hot topic of debate in recent weeks, including our own take on The Cost of Retargeting . Retargeted advertising has been the hot-button issue for marketers and consumers alike, but a new study...

Quality Score: Advanced Questions (and Answers)

If you’ve been advertising with Google AdWords for a little while, you probably have a handle on the basics of Quality Score: what it is, what it does, how it’s calculated, and how it affects your campaign performance and...

Business Writing: The WIIFM Principle

WIIFM, What’s In It For Me, are without a doubt, the most important five letters in your business writing, your Web site, maybe even in your business success. Always tell people what’s in it for them when they do business...

WM Radio: Protecting Your Big Idea, Google on the Ropes

This week on Website Magazine Radio we talk with Intellectual Property Attorney Mark J. Rosenberg about protecting your million-dollar idea from the competition. Also, we talk about Google's biggest threat to date and how users...

Apps Abound, But Study Shows We Could Care Less

No one is denying that “there’s an app for that”, as the ubiquitous slogan tells us. The question now, based on new research, is do people actually use them? Not so much, according to a Pew Report released this week...

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