'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Profile Inspirations for the Big 4 Social Networks

In today’s digital age, it is important for every business to broaden its audience reach by maintaining a presence on four of the ’Net’s most popular social networks – Facebook, Twitter, Google+ and LinkedIn...

Google Dominates 90 Percent of B2B Space

From search engine marketing (SEM) and search engine optimization (SEO) to social media and email, Web workers use a variety of tools to build and sustain website traffic. But knowing what is actually working to achieve these goals...

Social Media for Home-Based Businesses

When running a home-based business, the pressure of completing vital daily actions, in addition to time constraints, means social media strategy may not be your highest priority. But to outreach to an extensive customer base, build...

Bing and the Evolution of Social Search

One complaint that Internet users tend to lodge about Google is that the Web services company tries to force users into adopting all of its various properties to get the full range of benefits from using just one of them. Of course...

Internet Retailers Chasing Global Demand

If you're serious about selling on the Web, you better start thinking global. ChannelAdvisor , a provider of cloud based e-commerce solutions which help online merchants optimize marketing campaigns (product feeds, et al) across...

Beyond Shares; Content Analytics in Focus

Glam Media, a "vertical" social media company focused on lifestyle, has partnered with SaaS analytics company Moat to measure content engagement and effectiveness behyond common measures such as page views and social shares...

Conversational Marketing Requires Big Data

There is more pressure than ever for digital marketing departments to measure performance and optimize the total marketing mix. To do that you'll need access to some robust analytics of course; fortunately, there's no shortage...

Domain Name Appraisal @ DomainMongrel

What's that domain name worth in the reseller market? A new tool, DomainMongrel , aims to help you find out. The domain name estimation tool provides a "rough indication" of a domains worth by analyzing the Alexa monthly...

Real-Time Bidding: Q&A with Integrate's Jeremy Bloom

Real-time bidding is complex, but those in the digital advertising realm should understand its intricacies because industry experts predict a steady increase in RTB ad spend. “The model is the new foundation for purchasing remnant...

Infusionsoft Acquires GroSocial - Digital Movers & Shakers

Lead generation platform Infusionsoft announced the acquisition of GroSocial , a Web-based software solutions for small businesses for developing and tracking social media marketing campaigns. The GroSocial acquisition will enable...

Groupon Offers Merchant Impact Reports

Groupon has launched a new tool to help merchants measure the performance of their daily deals. The Merchant Impact Report is a free feature built into the Groupon Merchant Center that provides users with data that can be used to evaluate...

Keyword Not Provided in Google Chrome Omnibox Searches

The keyword not provided issue has caused serious issues (some would say damage) for search engine optimization professionals and those responsible for performance analytics, particuarly when it comes to keyword level reporting. And...

Orders: Points of E-Commerce Interest

: Address Order Management Right Now : Consumers (online shoppers) will see rather important shifts in the Internet retail landscape happening in the coming years, and merchants will need to be prepared. But prepared for what? What...

E-Commerce Email: Welcoming the Customer

The World Wide Web of 2013 provides online retailers with a variety of options for reaching customers – from social networks to digital advertisements. Yet one tool tends to outperform the rest – email. In fact, a recent...

Manage All Your Websites in Google AdSense

Good news for affiliates that use Google AdSense to monetize their websites. The service is looking to make monitoring the revenue performance of all your websites (and their respective AdSense campaigns) significantly easier. That...

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