'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

Content Marketing Analytics Available at Informly

A new analytics service from Informly is helping small business owners and bloggers optimize their content production. The Content Marketing Analytics service expands on Informly’s analytics dashboard that was launched last year...

Social Commerce Continues to Grow on Ecwid

The popularity of social commerce hasn’t slowed down, instead, first quarter data from Facebook shopping cart application Ecwid shows that this trend has seen significant year-over-year growth. The data reveals that merchants...

Don’t Let Your Social Media & SEO Take a Vacation

:: By Chris Marentis, CEO of Surefire Social :: While summer (or any off-season for a business) might represent a downtime, don’t send your SEO strategy on a short-term vacation. Instead, take some of the downtime in your own...

6 Super Calls-to-Action (Plus Tips)

Whether it’s completing a project or taking an action, people will take as long as you give them to do it. This is why in business, deadlines (enforceable ones) work and why, on the Web, calls-to-action (good ones) are integral...

Tealium on the Move; Digital Marketers Turn to Tag Management

Enterprise tag management company Tealium has recently established turnkey integration with 500 different digital marketing vendor tags, giving them the industry’s largest ecosystem of technology vendors. For Tealium’s...

Fight Phishing with Return Path

The reputational cost to a brand as a result of a phishing attack is approximately $1900 per infected user, according to a Cisco report . Can you afford that? Return Path, an email intelligence company, recently announced a solution...

Get Naughty With a XXX Domain

ICM Registry , registry operator for the .XXX top-level domain (TLD), has announced that new .XXX domain registrations created from May 1 through May 31, 2013 will be available just $ 8.99 - a big reduction in price. Interested domainers...

Now Open: Twitter Self-Serve Ads

After spending a year in limited release, Twitter has finally opened its self-service advertising program to the public. This is not only big news for businesses who maintain an active presence on the micro-blogging social network...

Will There Ever Be Cookie-Less Tracking?

:: By Matt Swan, Affiliate Window :: With the recent news that the next release of Mozilla’s Firefox browser will come with third-party cookies blocked as standard, there has been a lot of uncertainty for online marketers. Indeed...

Small Businesses Technology Trends in 2013

Digital marketing – websites, social media and online advertisements - is the way of the future and this outlook is not only limited to big business. Small businesses are significantly increasing their online investments, according...

Edison Awards Honor Optify, Integrate & More

The online industry was well represented at the 26th Annual Edison Awards held in Chicago, April 24-25. Judged by a panel their peers, including business executives, past winners, academics and leaders in their respective fields, companies...

Mobile Shoppers Use Devices to Research Local Business

Two of the biggest mobile and local companies on the Web, xAd and Telmetrics , have once again teamed up to conduct their second annual Mobile Path-to-Purchase Study , which reveals that consumers are using their searching on their...

System Verifies Military, Segment Statuses

Tableau, Costco and Symantec are just a few companies using new technology that expedites promotional campaigns, prevents fraudulent purchases, captures and retains consumers and uses analytics to analyze consumer-purchasing trends...

6 SEO Game Changers to Know

By Michael Marshall, Search Engine Academy of North Carolina Important Developments in the History of Search and Where It’s Headed When I started working in SEO, the Web was the Wild West of marketing. Twelve years ago, the most...

Passing on Pinterest, Marketing to Men

By Dana Rasmussen If Pinterest was a woman, her friends would have the awkward task of telling her that men just aren't that into her. Pinterest is the third most popular social networking site on the Internet behind Facebook and...

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