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Facebook Ad Budgets Grow Faster than Paid Search

Digital marketing software provider Kenshoo has unveiled some interesting growth metrics based on analysis of more than 100 billion ads delivered on Facebook through its Kenshoo Social platform. Kenshoo customers spent 109 percent...

Jivox – Video Ads for the Political Landscape

The political season is certainly heating up, and there have been quite a few technology-related releases that can be directly related to a candidate's success. But perhaps none of them will play a more important role than video...

VMware Zimbra Comes to Verio

Verio, best known for its online business solutions such as Web and application hosting for SMB marketing, announced the availability of VMware Zimbra for OEM and via Verio partners. VMware Zimbra, an open source messaging and collaboration...

The Dirty Secret of Pinterest - Link Swapping

Social media visual pin board Pinterest, which is now receiving over 10 million unique visitors a month, is apparently swapping out the links submitted by its users for links provided by affiliate network SkimLinks and doing so for...

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Developers' Toolkit Released for jQuery and HTML5

ComponentOne has released of a kit of UI widgets for HTML5 and jQuery development. The centerpiece of the release – called Wijmo – is the data visualization widgets that include more HTML5 chart types and new HTML5 gauges...

Mobile Web Usage is Doubling Every Year

Global Internet usage through mobile devices – not including tablets – essentially doubled from 4.3 percent in January 2011 to 8.5 percent in January 2012, according to Web analytics company StatCounter. StatCounter also...

SEO Meta Data Mechanics: Titles & Descriptions

Inbound links and personal connections carry the strongest influence in search results listings, and today you will discover several tactics to increase both of those counts. There’s a lot more to securing first-place and first...

Finding Lost Impressions with Share of Voice Metrics

In November 2011, Microsoft AdCenter representatives indicated that impression share reporting would be coming soon; and, after much anticipation from the advertising community, it has finally arrived. Advertisers on AdCenter can now...

Doubling AOV with Behavioral Commerce

The more you know about your customers, the better positioned you are to sell them products - and sell more in general. Online hat retailer Hats in the Belfry can apparently attest to that. The internet retailer selected retargeting...

Google Update Highlights Freshness

Google recently announced several new search quality highlights that were rolled out in January. Perhaps more than any other "theme" from this round of updates, however, freshness seems to be the focus. Google has essentially...

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Three Ways to Get More Out of Local

While a recent study conducted by GMS Local/GroupM affirmed the growing enthusiasm that online marketers have for the local marketplace, it also found that most national brands are missing the mark with their localization strategies...

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Be Like Mark: Facebook IPO Takeaways

Just in case you've been living under a rock, Facebook announced its epic $100 billion IPO this week. From old media to new media to social media, and within every digital business in between, everyone's talking about it. Whether...

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Is Video Scribing The Next Big Thing?

From the biggest brands to the smallest businesses on the Web, an increasing number of marketers are recognizing the power of online video to create awareness and sell their products and services. It has become such a popular Internet...

Reining in Emails with Mail.com

If you’re anything like me, you have multiple email addresses and receive dozens of emails a day in each one of them. In fact, 60 percent of emailers have at least three separate email addresses (work, school, personal, etc....

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nRelate Publisher Network for Content Marketing

Content marketing and recommendation engine nRelate just announced that it is now servicing over 20,000 publishers. Nrelate offers widgets which help publishers to showcase content and increase engagement. The platform offers two widgets...

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