'Net Features

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

The True Cost of High Shipping

The upcoming online shopping season promises to be one of the biggest and best yet for Internet retailers. But that doesn’t mean all merchants will have a happy holiday. So what’s the biggest barrier for your digital presence...

Retargeting via Facebook with Triggit

It has certainly taken a while, but advertisers are warming up to the potential of retargeting, and providers like Triggit are ready to capitalize on the trend. The company announced they are now managing campaigns for sites with 250...

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Content Marketing Amplification with Outbrain

Content discovery platform Outbrain has launched a self-service offering for marketers looking to drive more traffic to their content assets. Outbrain's platform essentially offers a pay-per-click model for content distribution...

Low Latency Analytics Arrive in SiteCatalyst

Today’s Web is fast and vendors of analytics products are increasingly ready to serve. Adobe, for example, is now providing its users access to real-time data in its SiteCatalyst product. Adobe's new “Current Data”...

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Tracking Mobile Campaigns, a Must

From Gap and Groupon to Toys “R” Us and Ugg Australia, plenty of worldwide names have implemented affiliate tracking on their mobile site, allowing them to track any sales made through a mobile device. According to Affiliate...

Developers Hit the Auction Block

If your company has ever recruited a developer, chances are the experience was taxing. This group is in such high demand that it not only leaves the rest of us questioning our career choices, but also makes the job search process for...

Holiday Checklist for Web Success

Santa called, and he wanted to make sure you were ready for Black Friday and Cyber Monday this year. He decided to leave an early present for Web professionals, business owners and retailers everywhere. As you may know, Santa’s...

Superfans Drive Facebook Engagement

Bigger is not always better – at least when it comes to a brand’s social media following. In fact, when it comes to Facebook, brands should focus on acquiring active “Superfans” rather than a larger quantity...

1&1 Shines Spotlight on SEO

If your company is having a hard time gaining visibility in the search engines, you might want to check out the new SEO solution from 1&1. The popular Web hosting company developed and launched SEO Spotlight to help companies with...

Build a Prototype, Test it with Solidify

Testing is probably the most important aspect of website development, because it provides developers and site owners with evidence of how user-friendly specific design elements are. However, sometimes the testing process can prove...

Getting Wild with Wireframes

While content management systems and shopping cart platforms (and everything in between) have in many ways changed the roles and responsibilities of Web designers and developers, it's still important to wireframe the digital experience...

Emails Driving E-Commerce Activity

While there are many advertising avenues that online retailers can leverage to reach out to their customers, few can garner a better return on investment (ROI) than email. In fact, a recent study commissioned by Listrak and conducted...

Is Real-Time Framework on Your “Radar?”

The ability to simplify the development of real-time Web applications, not only saves development teams time and money, but also helps businesses offer the customer support features that online consumers are, increasingly, coming to...

OpenTable Serves Up Free Mobile Sites

A recent comScore study revealed that mobile phones and tablets now account for 1 in 8 U.S. Internet page views, further indicating that mobile is becoming an increasingly popular way for consumers to connect with businesses when they...

Rackspace Certifies Private Cloud Partners

Rackspace , the developer of a popular open cloud, is now offering product certifications to its Rackspace Private Cloud partners. In case you still haven’t heard of Rackspace, it’s a company that helps businesses easily...

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