Black Friday has traveled across the Atlantic and is now a feature within the UK retail landscape.
There are a couple main differences though. In the U.S., Black Friday falls on the Friday after Thanksgiving and is followed by Cyber Monday - the Monday that falls after Black Friday. In the UK, Cyber Monday is the first Monday in December (thus the two days don't always coincide). This year, however, Cyber Monday fell on the same day both in U.S. and UK terms.
Working with a significant number of leading UK retailers, as well as hundreds of smaller, niche suppliers, Affiliate Window analyzed its data to understand how purchasing habits have evolved over this period.
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