--- title: Ad Research with RedBooks And WhatRunsWhere description: Can I pick 'em or what? Several months ago, Website Magazine gave some coverage to WhatRunsWhere, an... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/redbooks-mini-2-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Ad Research with RedBooks And WhatRunsWhere ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) 06 Feb, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/advertising/ad-research-with-redbooks-and-whatrunswhere](mailto:?Body=https://www.websitemagazine.com/advertising/ad-research-with-redbooks-and-whatrunswhere) - Link Copied! ![Ad Research with RedBooks And WhatRunsWhere](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/redbooks-mini-2-1-1-1.png) **Can I pick 'em or what?** Several months ago, Website Magazine gave some coverage to [**WhatRunsWhere**](https://WhatRunsWhere.com), an innovative online service that enables online media buyers to see exactly where certain advertisers were appearing with their display campaigns. Well, it seems I wasn't the only one that saw some value in the service.  WhatRunsWhere has apparently partnered with **[RedBooks](https://redbooks.com)**, a provider of information on advertiser and agency relationships, key personnel and billing information. Through the arrangement, RedBooks and WhatRunsWhere will share data - and it could turn out to be a very valuable relationship for users of both services. Users of the WhatRunsWhere platform researching an advertiser will receive a  description of the brand from from Red Books, along with contact information, revenue and names of marketing or sales executives. When Red Books users look up an advertiser, they will see the brand's current online display and text ads via WhatRunsWhere. ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/advertising/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [Google's PLAs Get a Boost ![Google's PLAs Get a Boost](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-09-06-9914-PM-Apr-25-2023-03-04-19-8793-AM-May-01-2023-08-19-35-7865-PM.png)](https://www.websitemagazine.com/advertising/googles-plas-get-a-boost) ### [Tips to Improve PPC Campaigns and Reduce Cost Per Click ![Tips to Improve PPC Campaigns and Reduce Cost Per Click](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-4482896-1.jpg)](https://www.websitemagazine.com/advertising/tips-to-improve-ppc-campaigns-and-reduce-cost-per-click) ### [Top 50 Ad Networks To Explore ![Top 50 Ad Networks To Explore](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-51-23-2143-PM-Apr-10-2023-12-58-31-6108-PM-4-2.png)](https://www.websitemagazine.com/advertising/top-50-ad-networks-to-explore) #### Subscribe to Our Newsletter! [![](https://a.impactradius-go.com/display-ad/13053-1438301)](https://semrush.sjv.io/c/3976891/1438301/13053)![](https://imp.pxf.io/i/3976891/1438301/13053) #### Latest in Advertising [![Should You Be Reading PPC Hero?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gabriel-bassino-zEawlLdVloo-unsplash-1.jpg) Should You Be Reading PPC Hero?](https://www.websitemagazine.com/advertising/should-you-be-reading-ppc-hero) [![Tips to Improve PPC Campaigns and Reduce Cost Per Click](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-4482896-1.jpg) Tips to Improve PPC Campaigns and Reduce Cost Per Click](https://www.websitemagazine.com/advertising/tips-to-improve-ppc-campaigns-and-reduce-cost-per-click) [![2023 Google Ads for Lead Generation](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/lead_gen-1.jpg) 2023 Google Ads for Lead Generation](https://www.websitemagazine.com/advertising/google-ads-for-lead-generation) [![Addressing Demand-Side Ad Fraud Woes](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pubmatic2017-4-1-1-1.jpg) Addressing Demand-Side Ad Fraud Woes](https://www.websitemagazine.com/advertising/addressing-demand-side-ad-fraud-woes) [![One Small Step for Google, One Giant Leap for Digital Advertisers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/google-ads-logo-icon-1-1-1-1.png) One Small Step for Google, One Giant Leap for Digital Advertisers](https://www.websitemagazine.com/advertising/one-small-step-for-google-one-giant-leap-for-digital-advertisers) [![People-based Targeting & Measurement with Shopcom/LiveRamp](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/kantarshopcom-3-1-1-1.jpg) People-based Targeting & Measurement with Shopcom/LiveRamp](https://www.websitemagazine.com/advertising/people-based-targeting-measurement-with-shopcom-liveramp) [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/advertising/author/pete-prestipino" }, "dateModified" : "2023-05-01T20:15:47.782Z", "datePublished" : "2013-02-06T06:00:00.000Z", "headline" : "Ad Research with RedBooks And WhatRunsWhere", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/redbooks-mini-2-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/advertising/ad-research-with-redbooks-and-whatrunswhere", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Ad Research with RedBooks And WhatRunsWhere", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```