Digital threat management solution RiskIQ released its annual malvertising report and it appears 2016 had a major spike in activity.
Delivered through ad networks such as Google and Facebook, threat actors use malvertising to propagate malware, ransomware, and scams (disingenuous advertising), as well as redirect victims to phishing pages and pages hosting exploit kits.
Key findings from the RIskIQ report include:
132% increase in total malvertisements
1,978% increase in redirections to phishing pages
845% increase in scam detections (disingenuous ads)
22% increase in antivirus binary injections
58% increase in scareware and browser lockers
"Malvertising is so nefarious because it's a direct attack on the lifeblood of the internet as we know it. Digital media marketing is what funds the 'free' websites we all know and enjoy online. The success of the internet and all the people that rely on it is inextricably linked to online advertising success and safety," said James Pleger, threat researcher at RiskIQ. "Publishers, ad platforms, and ad operations teams need active visibility, forensic information, and mitigation capability to enable them to effectively detect and respond to malicious ads in the wild."
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.