Digital ad network eZanga has released three new features to its AdPad platform.
The solution now offers negative keywords and exact keyword match to help advertisers more efficiently target and optimize their keyword lists and reach the right audience.
When asked why eZanga has just launched negative and exact match keywords for AdPad, CEO Rich Kahn said, "As our client base has grown, it became apparent that this is a feature our clients need, especially our premium clients. The need was there, so we built it. We like to say our platform is made for our clients, by our clients. So when they asked for it, we made it happen."
Kahn continued, "Negative and exact match keywords are great ways for our clients to get volume for their ads without having to manage tens of thousands of keywords. We pride our interface on being easy-to-use and convenient, and this just adds to the convenience of using AdPad in lieu of other services."
eZanga also made a noteworthy improvement to the usability of its ad groups within AdPad. Users can now set up AB testing within each ad group or campaign (and will be supported through the interface and through the API).
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.